Director Of Marketing Jobs

WHO WE ARE LOOKING FOR

Flow Therapy is looking for an experienced and passionate marketing leader who has a proven track record in building and executing marketing plans for high-growth organizations. The Director of Marketing is responsible for developing and executing marketing and communication initiatives to support and promote Flow Therapy’s brand, services, and overall patient experience as well as the advancement of knowledge of EECP therapy.

This candidate will report to the CEO and collaborate closely with other business leaders in the organization to achieve Flow Therapy’s business objectives.

We have established clinics across Texas, Arizona, and North Carolina. It is essential that we engage an effective leader who is experienced and passionate about:

• Being part of a growing team making an impact in healthcare.
• Producing patient and provider education and advocating for EECP therapy.
• Developing strategy to help move the mission forward.
• Creating memorable content that will win hearts and minds.
• Igniting an exciting brand that will change lives across multiple states.

We value our team members and respect that you have many choices on where to share your talent and experience. We invite you to consider what Flow Therapy has to offer you personally and professionally.

OUR MISSION

Our mission is to bring Flow Therapy to standard of care in every major community in the United States and to significantly affect the life of every patient we touch, every day.

FLOW THERAPY CORE VALUES:

• Think as One, Act as Many
• Create Extraordinary Experiences
• Inject Your Personality
• Exude Passion
• Driving Change at Every Level
• Carry the Learner’s Mindset

WHO WE ARE

Flow Therapy is the nation's leading provider of EECP®, with clinics nationwide. Enhanced External Counter-pulsation (EECP®) is a non-surgical treatment option that helps to increase the flow of blood to your heart. Through non-invasive Flow Therapy, proven scientific research in over 400 published research articles, and an unparalleled level of compassion and dedication to our patients, we're leading alongside the best physicians and healthcare providers in cardiology to embrace a new approach to heart health.

Flow Therapy provides competitive cash compensation, comprehensive benefits, an amazing mission, and a chance to help positively impact patients' lives every day!

WHAT YOU WILL DO

Lead the development and execution of the Strategic Marketing Plan for Flow Therapy in coordination with the budgeting process and including, at a minimum, the following elements:

Brand Management and Awareness

• Support Successful New Clinic Openings: Build community engagement and communication strategies to support the success of new Flow Therapy Clinic openings.
• Utilize the Word of Mouth: Develop a plan to elevate the “voice of the patient” to build awareness and education around Flow Therapy’s benefits and patient experience.
• PR and Media Communications: Drive awareness and manage brand reputation through overseeing press and media activities including but not excluding media pitch development, narrative development, media target review, and vendor/agency management.
• Digital Brand Management: Leverage best practices in PPC, SEO, email campaigns, and social media experience to drive awareness and interest in Flow Therapy (EECP).
• Website Management: Maintain and improve the existing Flow Therapy web presence, including the optimization of user flows, content, and conversion opportunities.

Patient Acquisition, Experience, and Communication

• Integrated Marketing Campaigns: Develop and execute marketing campaigns that promote Flow Therapy’s positioning and messaging; integrated across marketing channels.
• Patient/Product Experience: Identify ways to improve the patient care experience and or the physician referral experience and work collaboratively with stakeholders across the organization to implement improvements.
• Improve Patient Conversion: Execute a seamless, patient-facing Flow Therapy education experience across multiple channels. Including the identification of all touchpoints along the patient journey and developing a highly personal and timely communication plan and programs to keep patients engaged.

Physician and Healthcare Marketing

• Oversee an evergreen event strategy to engage and educate the healthcare community and strengthen the perception of EECP.
• Build a strategy to work with Key Opinion Leaders (KOLs) including identifying speaker opportunities and the organization of a Flow Therapy Advisory Board.
• Develop programs to train and educate physicians and other healthcare professionals on the benefits of Flow Therapy (EECP).

Sales Enablement

• Market Positioning and Sales Enablement: Thoroughly understand the cardiology and EECP landscape and provide the sales organization with appropriate positioning, tools, scientific literature, and programing to execute the core aspects of their job more effectively.
• Work closely with the sales team to garner feedback and evolve programs, training, and tools as needed.

WHERE YOU’LL WORK

Flow Therapy is based in Fort Worth, Texas. This role operates in multiple locations, including from a remote setting, in the office, and at the clinical level. Some travel is required for this role.

OUR IDEAL CANDIDATE

• Strong analytical skills with outstanding problem-solving capabilities.
• Strong management skills and capability to influence.
• Ability to build rapport with employees and vendors.
• Systematic thinker with a working understanding of best practices.
• Ability to generate crisp, clear, and executable plans and timelines. Can both clearly define the end outcome and map the steps to get there.
• Strong business acumen.
• Hands on execution skills. Can roll up sleeves independently to drive critical work, even from a blank slate.
• High emotional intelligence and empathy. Attune to team dynamics, health, and can read the room and people well.
• Ability to be adaptable and flexible to the work environment, including handling multiple tasks concurrently and easily adapting to new directions or assignments.
• Project management experience and skills. Ability to catalyze and energize teams with clear plans, accountabilities, and teamwork.
• Self-motivated. Can plot a path independently and without oversight.
• Ability to be proactive and action oriented.
• High sense of personal responsibility and accountability for transforming and building a culture of excellence.
• Strong written, verbal, and interpersonal communication skills.

Education and Experience

• Previous experience in all aspects of marketing essential; specifically in marketing in fast-paced high-growth companies and supporting brands that are breaking the status quo.
• Bachelor’s degree or equivalent combination of education and work experience
• Prior experience developing and/or identifying new work processes that will have broad applicability throughout the company; contributing ideas for improving work processes and achieving organizational goals; investigates and solves problems that impact work processes and personnel in multiple units or departments; develops and communicates a vision for a major segment of the organization.
• Prior experience monitoring progress of departments or units toward divisional and company goals; monitoring all costs associated with assigned organizational unit; monitoring company-wide indicators such as market share and profitability; monitoring industry trends and external environment in areas relevant to the assigned organizational unit.

WHAT ARE THE BENEFITS

• Opportunity to work with an innovative organization with a commitment to research and fighting heart disease
• No call
• Leverage your expertise and compassion to make a direct and measurable impact on the health and well-being of the patients we serve
• Competitive Pay & Benefit Package
• Paid Time Off
• No Nights or Weekends
• 401(k) with employer match