Director Of Marketing Jobs

DESCRIPTION: The Director of Marketing is responsible for the overall marketing & advertising strategies, campaigns, player development, staff development and overall performance of the marketing department. In cooperation with the leadership team they develop, organize and initiate the entertainment and promotional activities of the Resort. The Director is responsible for the Development and success of the Player development team, the marketing team and the overall brand for the Resort.
RESPONSIBILITIES:

• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Develop an overarching Brand strategy.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Due to the dynamic Casino Environment from time to time, we require employees to be flexible and assume other responsibilities assigned by management.
• Develop, implement and track recruiting tactics to attract new independent patrons via direct mail/ email/ online/ fax/ call campaigns/ Facebook/ blogs, etc.
• Provide excellent Guest Service to guests, internal and external through active guest engagement and positive attitude.
• Assists in the development of policies and procedures.
• Ability to create outcomes using statistical formulas in order to extract necessary data and determine outcomes for strategic use.
• Create pre and post-formats for all programs.
• Manage and schedule marketing team member’s employees.
• Develop a comprehensive reinvestment program for all guests.
• Responsible for Casino entertainment strategy and booking.
• Initiate market research studies and analyze their findings.
• In a team environment create internal and external communications (monthly reports, staff e-mail messages, monthly telephone) to our team members.
• Responsible for compiling competitor information and finding niches in the marketplace.
• Negotiate contracts with vendors and distributors to manage entertainment and delivery of marketing campaigns.
• Responsible for the training, supervision, scheduling and development of all Department Team members.
• Create and maintain all concept materials (brochures, flyers, advertisements, etc.).
• Use forecasting and strategic planning to ensure the probability to success and measure future trends.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with marketing personnel and other managers.
• Responsible to enforce all rules, regulations, policies and procedures set by Resort.
• Consult with customers to gain insight regarding the types of products or services expected to be in demand.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Coordinate and participate in promotional activities and trade shows.
• Recommend and implement marketing strategies to achieve maximum participation in promotional events. Participate in developing new concepts to determine market desire and outreach methods.