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Director Of Marketing Jobs

Company

Highway Horticulture
Address Marshall, MI, United States
Employment type FULL_TIME
Salary
Category Internet Publishing
Expires 2023-08-19
Posted at 9 months ago
Job Description
The Director of Marketing will oversee B2C and B2B marketing initiatives for Highway Horticulture's retail brand (Sunset Coast), wholesale cannabis products (Innerstate and Backroads), as well as assist with the portfolio of partner brands. This position will work with senior leadership to develop and execute marketing strategies to grow our brands and effectively penetrate the Michigan cannabis market. The Director of Marketing will work closely with the Director of Wholesale on brand campaigns, communication, vendor days, and more.


Job duties will include, but are not limited to:


  • Conduct market research to identify potential new markets throughout the state and help build local support for our industry
  • Manage social media channels, delegate engagement and responding to customers across platforms
  • Assist with production of internal communications and employer branding
  • Leverage retail loyalty program (AlpineIQ) to engage returning customers through targeted campaigns
  • Manage partnerships for website design, content and SEO strategies
  • Maintain clear, concise messaging and brand standards across all platforms
  • Work with third party consultants and partners to develop branding and logos
  • Gather, create, and manage content for use within the company communications
  • Review sales data to analyze customer trends to help grow our retail marketing strategy as the Michigan cannabis market expands
  • Execute strategic marketing functions in adherence with changing industry regulations
  • Create and strengthen our brands through all media avenues
  • Continuously seek new and innovative channels to strengthen awareness of brands
  • Work with vendors and internal teams to put on events showcasing products in our stores and Designated Consumption Establishment in Cassopolis (Innerstate Social Cannabis Café)


Requirements:


  • Strong attention to detail
  • At least five years of marketing experience, with at least one year in the cannabis industry
  • Strong written and verbal communication skills with the ability to write ad hoc email content, blog posts, sales materials, and landing page copy when necessary
  • Excellent interpersonal and communication skills


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