Director Of Marketing & Ecommerce

Director of Ecommerce & Marketing

Jeffers is growing!Come join the team and contribute to our growth as we expand our online presence while maintaining our focus on our customers and working together in a collaborative environment.

Jeffers is hiring a Director of Ecommerce & Marketing.In this role, you will lead the Ecommerce business to growth by creating excellent customer experiences and merchandise presentations.You will also guide the strategies for Digital and Direct Marketing initiatives that support profitable growth.You must have excellent communication skills, be customer-focused, solve problems quickly and practically, and be organized, reliable, and collaborative.

Key Responsibilities

·Identify and prioritize goals to maximize sales growth

·Develop and manage channel forecasts for traffic and conversion rate goals

·Analyze customer behavior by channel and segment to identify growth opportunities

·Align and execute goals in partnership with Merchandising, Shipping & Logistics, Web Development, Retail, and Customer Service teams

·Direct creative and web merchandising teams to optimize the presence of our brands online with a highly-engaging shopping experience via design, CTAs, product education, and value propositions

·Establish clear criteria for deadlines, workflow, inter-departmental communication and collaboration as well as extra-departmental communication and collaboration

·Optimize the product onboarding process to accelerate our product growth

·Ensure customer satisfaction while maintaining company profitability

·Monitor system & technical performance; identifying and communicating ways to improve

·Collaborate and support other managers’ objectives and goals

Essential Skills:

·Strong relationship-building skills

·Excellent written and verbal communication

·Analytical

·Organized

·Collaborative

·Positive and patient

Qualifications:

·5+ years experience in Ecommerce and/or Marketing

·Expertise in Digital Commerce KPIs and web analytics tools (Google Analytics, Brightedge, or similar)

·Hands-on experience using Ecommerce platforms

·Demonstrable history in building and executing Direct Mail campaigns & other Direct marketing initiatives

·Hands-on experience with marketing tools such as Google Merchant Center, Email Platforms, Facebook Ads, Instagram Ads, Tik Tok, SEMRush, Ahrefs, and/or similar

·Demonstrated history of success in growing an online business