Director Of Marketing & Communications

Grove Park Inn

The AAA Four-Diamond Grove Park Inn is noted for understated elegance and southern charm; ten U.S. Presidents and countless luminaries from the worlds of art, entertainment, sports and politics have stayed at this hotel. The property offers sweeping views of the Blue Ridge Mountains, delectable restaurants, a Donald Ross golf course, tennis and fitness center, award winning spa and spacious convention facilities.

Omni Grove Park Inn’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Grove Park Inn may be your perfect match.

The Director of Marketing & Communications is tenacious, organized, detail oriented, results-driven and is responsible for developing and executing the marketing strategy that drives the resorts’ awareness and revenue. This leader will collaborate closely with all the business unit leaders. The ideal candidate will be a creative-problem solver, thrive under pressure, enjoy a fast-paced work environment.

• Collaborate closely with the Director of Sales & Marketing, Director of Revenue Management, Director of Resort Activities, and other department heads to develop and execute a resort calendar (content, promotional, programming/activations). Work closely on the annual budget/strategic planning process for the upcoming year.
• Oversee and manage the marketing budget, including forecasting and reconciling of expenses, and annual marketing budget planning. Collaborate with director of finance and hotel leadership team to adjust marketing budgets based on market conditions, over the course of the year.
• Serve as the senior marketing leader, in partnership with sales, revenue and other department leaders, to ensure marketing strategies and objectives, support broader commercial goals.
• Develop, manage and mentor on-property marketing associates. Identify and manage marketing agency partners, directly or indirectly.
• Create and execute an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments
• Develop a marketing scorecard to measure the results of marketing strategies, campaigns and tactics. Analyze and report out on results monthly, quarterly, annually with the Executive Committee and proactively identify areas for refinement/optimization, based on business needs.
• Develop a comprehensive and strategic marketing plan that supports the resorts’ business goals and the customer journey (spanning group, leisure, local, business traveler). Ensure the storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Prepare monthly, quarterly and annual internal communications (reports, presentations) that represent the sales and marketing efforts of the resort.
• Oversee and foster ongoing media relationships, including hosting media events and coordinating logistics across the Omni Grove Park Inn
• Oversee the creation and distribution of all resort photography and videos, to ensure that assets are on-brand and support the resorts’ business objectives. Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
• Ensures all marketing and communication is in compliance with Omni brand standards across all customer touchpoints and the resort’s local positioning in the marketplace.

Job Requirements

• Experience with resorts or big box hotels
• Robust creative skills with the ability to balance
• Exceptional communication skills (written, verbal, proofreading)
• Minimum of 10 years progressive experience in resort marketing with responsibility over marketing, digital and communications and ownership over the strategy, execution and results.
• Degree in communications or marketing, or similar
• Experience presenting to EC teams and ownership groups

Preferred skills

• Experience working in an pre-opening environment
• Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement
• Social media technology, marketing and reporting
• Upper-upscale/luxury resort marketing
• Strong creative and organizational skills

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to [email protected].