Director Of Marketing And Admissions

Director of Marketing/Admissions
Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of New London!
The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.
The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:

• Free CNA/STNA certification
• 401K with matching funds
• DailyPay, a voluntary benefit that allows associates at our facilities the ability to access their pay when they need it.
• Tuition reimbursement and student loan forgiveness
• Paid time off (beginning after six months of employment) and paid holidays
• Legacy,our new virtual community and rewards & recognitions program
• Zero cost uniforms
• Comprehensive health insurance - medical, dental and vision
• Flexible scheduling

When you work with Laurel Health Care Company, you will join an experienced, hard-working team that values communication and collaboration.
Why just work when you can help shape a legacy?
Responsibilities
Act as a liaison between the facility and the outside community.
Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
Create and execute facility sales and marketing plans and strategies.
Conduct facility tours for potential guests and families.
Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
Welcome guest and family upon admission.
Qualifications
Bachelor’s degree
Experience in health care sales, marketing, insurance or commensurate education preferred.
Experience In Managed Care Or Insurance Preferred.
Covid 19 vaccination or acceptable exemption required
About Laurel Health Care Company
Laurel Health Care Company (The Laurels) is a national provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care.
At The Laurels, caring is more than providing excellent medical and guest services. It's also being a companion, and treating each guest with the utmost dignity, respect and compassion. It's what we call "The Laurel Way of Caring", and it comes from within each one of us.
The Laurels was named a Great Place to Work for 2020 based on approximately 3,500 employee surveys that evaluated more than 60 elements of employee experience on the job, including employee pride in community impact, belief that their work makes a difference, and feeling their work has special meaning.