Director Of Digital Media Creative Strategy

The Director of Digital Media Strategy and Creative, will drive strategic, omni-channel marketing growth as well as hands-on ownership of digital channels, creative vision, and content management for new business fiber initiatives. This key leader will bring brand unity and collaborate with IT, Sales, Customer Success, and Leadership groups to develop go-to-market strategies for the respective target audiences to meet or exceed annual financial and operational commitments.

The Director operates as an essential member of the FiberLight strategic marketing team. Analytical and creative thought processes dictate day-to-day activities, and the ability to conceptualize attention-grabbing concepts and lead your team to develop a fully operational campaign must be demonstrated.

At FiberLight, fresh ideas keep the lights on. Your ideas will be the spark igniting the creative momentum for your team. As a Digital Media Strategy Director on the marketing team, you must have demonstrated experience in planning across media and channels, development and management of campaigns that produce a measurable return on investment and can work across multiple core vertical markets (Enterprise, Partners, Wholesale, and Carriers).

You must have a passion for story-telling, and an understanding of how businesses, brands, and customers work, with an advanced understanding of the evolving role that data and technology play in this relationship. You should have the ability to listen and share ideas amongst your team while driving successful concepts forward.

Reports to VP of Marketing.

Key Responsibilities:

• Monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas.
• Build unity and trust across key business units (Sales, Marketing, IT, Customer Success, Leadership).
• Manage agency relationships relating to digital marketing success (SEO, PPC, Retargeting).
• Be an expert in the areas of digital marketing and CRM.
• Lead a team of experienced marketers with a focus on business growth through constant brand awareness initiatives.
• Project and Tech ownership (CRM, Project organization and management, R&D).
• Lead the building and delivery of strategic omni-channel marketing campaigns.
• Create strategic marketing campaigns fueled by integrated data research.
• Support and enhance team members through collaboration and encouragement.

Brand and Creative Management:

·Define and uphold the standards of the FiberLight brand through creative campaign development and messaging.

·Develop thematic storylines that connect customers to successful outcomes through FiberLight services.

·Lead the creative development of content and visual media across multiple public-facing channels.

• Understand and refine the Voice of Customer.
• Oversee and manage all creative projects (digital and print).
• Lead and promote core brand messages through regular internal discussion and work

Demand Generation:

• Vertical Market Focus: Develop and deploy comprehensive marketing plans that target growth in key vertical markets, inclusive of budget, resources, communication plan, media plan, promotion, and lead generation.
• Develop and manage e-mail marketing campaigns across channels, including planning, targeting, set-up, testing, execution, reporting and optimization for lead generation throughout the entire customer life-cycle.
• Facilitate and manage all content marketing initiatives ensuring alignment with the core messaging and brand personality.
• Lead SEA (search engine advertising), social media and online advertising campaigns that drive lead generation, and provide monthly reporting and analytics.

Digital Marketing:

• Be the “go to” expert whenever anything goes wrong with digital mediums and/or websites; excellent problem-solving skills to figure out a fix and get things to run smoothly as soon as possible.
• Build relations and negotiate effective agreements with external agencies as needed to execute the platform.
• Lead the development of and execution of web and digital marketing strategies that are aligned across all FiberLight business units.
• Provide monthly reporting and analytics.
• Manage the primary corporate website and supporting landing pages.
• Manage social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.).

Qualifications:

• Experience incorporating all feedback on an iterative basis.
• Experience developing creative solutions that drive new leads.
• Experience applying business experience to identify new business and marketing opportunities.
• 5+ years working in an agency or consulting firm.
• Bachelor's Degree
• Hands-on skills using data and research to guide decisions
• 10%+ travel
• Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint and Adobe products.
• 10+ years' experience in data-driven marketing – specifically CRM/ email / Online media / Offline media.
• Location:Remote
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.

Note: Additional skills/competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills/competencies associated with the requisition.

FiberLight LLC is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. FiberLight LLC makes hiring decisions based solely on qualifications, merit, and business needs at the time.