Director Of Content Jobs

Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
The Opportunity
The Director of Content will lead the development and execution of Ally’s content strategy. You will be responsible for overseeing a team of editors, writers and agency partners committed to creating compelling articles, newsletters, videos and podcasts that engage, inform and path consumers to relevant solutions and products. You will maintain the editorial calendar and work closely with internal partners to ensure distribution across myriad channels. The ideal candidate will be able to influence key stakeholders and constantly be looking at ways to innovate and deliver best-in-class content to consumers while meeting business objectives.
The Work Itself

• Manage a team of writers and editors, providing guidance and support to ensure high-quality content is produced and delivered on time
• Collaborate with external partners, including agencies and freelancers, to produce content that meets our brand standards and aligns with our goals
• Work closely with internal stakeholders, including PR, CRM and social media to ensure content is integrated across channels
• Help manage the content budget, including resource allocation, vendor relationships and forecasting
• Maintain the style guide and ensure that all content aligns with our brand voice, style and messaging
• Stay up to date with industry trends and best practices, and continuously optimize our content strategy to ensure we are constantly innovating
• Work with legal, brand and compliance teams to ensure alignment and maintain regular review process
• Oversee implementation of thought leadership within content to help humanize the Ally brand, drive credibility and increase financial literacy
• Curate content to regularly refresh webpages, newsletters and other consumer touchpoints to deliver personalized, relevant experiences
• Lead quarterly content planning, ideation and prioritization sessions with cross-functional teams to develop a comprehensive content calendar
• Conduct regular analysis of content performance and make data-driven recommendations for improvement
• Develop and implement the overall content strategy for Conversationally, Ally’s content hub, ensuring alignment with business goals and objectives

The Skills You Bring

• Strong analytical skills, with the ability to use data to make informed decisions and recommendations
• Experience with content management systems and analytics tools
• 7+ years of professional experience in a newsroom or corporate content environment
• Knowledge of financial services business a plus
• Working knowledge of AP Style and strong attention to detail
• Ability to work collaboratively, build strong relationships and influence executive-level partners
• Excellent writing, editing and storytelling skills, with a deep understanding of content strategy and execution
• Bachelor's degree in journalism, business, communications, PR or marketing
• Self-motivated with the ability to prioritize and multi-task
• Works well under pressure and is able to meet tight deadlines

How We'll Have Your Back

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation – or total rewards – extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Emerging
125,000
Experienced
142,500
Expert
165,000
Incentive Compensation: This position is eligible to participate in our annual incentive plan.