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Manager Of Content Strategy
Company | Ally |
Address | Charlotte, NC, United States |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-07-28 |
Posted at | 11 months ago |
Ally and Your Career
- Identify and champion contextual content integration into the consumer journey within the website and app
- Identify opportunities to improve user experience, navigation and accessibility
- Develop and continuously refine a strategic roadmap for the evolution of Ally’s content hub, Conversationally.com
- Collaborate with cross-functional teams, including developers and site authors, to implement new features and functionality
- Track and report on the performance of campaigns to measure the effectiveness of collaboration
- Create analytics performance summaries and benchmarks
- Analyze performance of the content hub to identify areas for improvement and implement optimization strategies
- Edit, proofread and revise content to ensure accuracy, clarity and alignment with styleguide
- Develop and execute a comprehensive publisher partnership strategy aligned with predefined objectives
- Collaborate with social, digital and CRM partners to in developing and refining consumer journeys across various touchpoints
- Negotiate and manage partnerships to secure guest posting opportunities, sponsored content placements and co-branded campaigns
- Stay up to date on the latest trends in the content space and provide input on innovative opportunities
- Works well under pressure and is able to meet tight deadlines
- Ability to build effective working relationships with colleagues inside and outside the organization
- 5+ years of professional experience in a newsroom, agency or corporate content environment
- Proven track record of scaling audiences across multiple platform
- Deep understanding of content and digital analytics tools
- Strong attention to detail
- Bachelor's degree in journalism, business, communications, PR or marketing
- Self-motivated with the ability to prioritize and multitask
- Experience working with Adobe Experience Manager
- Ability to work and make decisions independently
- Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
- Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
- Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
- Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
- Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
- Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
- To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
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