Content Marketing Specialist Jobs

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We are seeking a highly skilled and motivated Content Marketing Specialist to join our team. As a Content Marketing Specialist, you will play a crucial role in driving online traffic and promoting our brand through various digital channels. Your primary focus will be on social media management and monitoring overall online traffic, with the main goal of increasing website visitors and driving sales.
Responsibilities:
- Manage and grow our Instagram fitness account, LinkedIn account, and Shopify store on a daily basis.
- Create compelling and engaging content for social media channels, ensuring consistency in brand voice and messaging.
- Conduct audience research to understand target demographics and tailor content accordingly.
- Perform competitive analysis to identify trends, gaps, and opportunities for our digital marketing strategy.
- Collaborate with the account owner and other relevant stakeholders to develop effective marketing campaigns.
- Monitor and analyze website traffic, social media metrics, and key performance indicators (KPIs) to measure the success of marketing efforts.
- Regularly update and maintain content on our website and ensure its alignment with current promotions and product offerings.
- Utilize digital technology and tools to optimize content reach and engagement across different platforms.
- Stay up-to-date with industry trends, emerging technologies, and best practices in content marketing and digital media.
Requirements:
- Proven experience in content marketing, preferably in a similar role.
- Proficient in social media management, including platforms such as Instagram, LinkedIn, and Shopify.
- Strong content creation skills, with an eye for visual aesthetics and engaging storytelling.
- Experience in video editing and other multimedia content creation tools.
- Excellent communication skills, both written and verbal, with the ability to adapt to various brand tones.
- Ability to conduct audience research and translate insights into effective marketing strategies.
- Familiarity with digital marketing analytics tools and the ability to interpret data to drive decision-making.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- A passion for digital marketing, emerging trends, and the ability to think creatively.