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Director, Brand & Content Jobs
Company | Kinaxis |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-09-13 |
Posted at | 9 months ago |
At Kinaxis, who we are is grounded in our common belief that people matter. Each one of us plays an important part in accomplishing our work, building our culture and making a global impact.
- Coordinate with analytics, digital marketing, and media to test and optimize content including SEO and search results
- Manages internal and agency resources to create big, bold brand activations as well as marketing campaign needs.
- Leads the strategic evolution of the Kinaxis brand strategy, including purpose, position and personality
- Owns brand positioning, messaging, and visual identity - driving awareness and relevancy while ensuring consistency across channels and efforts
- Partners across Marketing to execute plans to drive awareness and generate leads, increase brand loyalty through customer retention, and achieve growth objectives.
- Translate brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build internal and external audience engagement
- Works across Marketing to plan and oversee advertising activities in support of brand awareness.
- Acts as a trusted advisor throughout the organization, sharing expertise on what drives brand performance and provides guidance on how to accelerate growth/impact on our long-term plans.
- Designs and leads the development of a thought leadership platform and associated content that distinguishes the company in the market.
- Manages and guides design and creative development to ensure a consistent and recognizable look and feel, working with creative teams to develop internal guidelines and brand assets to enable the organization to execute against the brand.
- Establishes brand measurement system to measure and optimize awareness, perception and preference with associated KPIs.
- Works with a sense of urgency, highly responsive in a fast-paced environment
- Bachelor's degree in marketing or related field
- Strong collaboration and negotiation skills with ability to influence and gain support across the organization
- Proven people-management and coaching skills
- Problem solver, change champion, and passionate about delivering results
- 10+ years progressive experience in brand management within complex organizations
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
- Ability to lead complex projects
- Proven ability to thrive in a high energy, fast paced environment where tactical and strategic activities are expected to be driven in parallel
- Demonstrated success leading teams and establishing effective working relationships with executives globally across the organization
- Strong understanding and experience with website, search engine marketing, social media, newsletter, paid and earned media measurement
- Proven experience with integrated, personalized B2B campaigns
- Strategic thought leadership, content, brand and storytelling experience
- Proven ability to develop content strategies that increase consideration and drive demand including personas, insights, compelling messaging strategy, journey maps, content touch points, asset development, measurement and optimization
- Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
- Diversity, Equity and Inclusion - Diversity, equity and inclusion are more than words to us. They are the guiding principles for building a culture where we celebrate each others’ differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.
- Great People - We take our work seriously, but we don’t take ourselves too seriously! It’s in our DNA to celebrate, laugh, and have fun. We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
- Challenging Work - We love solving highly complex problems. And as the global leaders in our industry, we never stop innovating—our work is never “done. That’s because across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they’re passionate about.
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