Content Strategist (Contractor) Jobs

The Content Strategist reports to the Head of Content & SEO, and is primarily responsible for the development and day-to-day strategy of content specifically focused on the client’s B2B audience. This includes, but is not limited to, development, optimization and distribution of both on-site and off-site content, data collection, consumer research and user conversion strategies. This position plays a key role in keeping projects on track and on time. We will rely on your expertise in understanding the company’s B2B audience and building a robust content strategy that nurtures this audience through the marketing funnel and turning them into brand loyalists.

Responsibilities:

• Collaborate with marketing channel owners, internal teams and partners to craft consistent messaging priorities
• Work closely with internal and external marketing partners to establish best practices and guidelines for platform campaigns
• Develop a B2B customer acquisition focused content strategy across a range of evolving channels – testing and learning to continuously refine approach and improve outcomes
• Work closely with internal and external stakeholders to communicate content strategy plans and timelines
• Oversee the execution of content strategy through the management of third party vendors / agencies
• Report on content strategy success, opportunities and refinements
• Develop the 4-6 client’s B2B content strategy and oversee all of its content development
• Work with cross-functional departments to understand content needs and measurement framework

Requirements

• Proficient in SEO best practices, including keyword research and content optimization
• Minimum 3+ years in an email marketing role
• The ideal candidate is a creative thinker with a background in B2B marketing but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel content strategies and managing third party partners for campaign implementation
• Experience in content creation for a variety of platforms that’s focused on B2B customer acquisition
• BA in Marketing, Communications, or a related business field or equivalent combination of education and experience
• Ability to identify opportunities, develop project scope and independently lead ideation and execution
• A deep understanding of business-to-business marketing and customer acquisition strategies
• Experience using Google Analytics to monitor and track email channel traffic and lead conversion performance metrics

Preferred Requirements:

• Experience with Webflow, and WordPress CMS
• Knowledge of basic HTML and CSS coding
• Experience with copywriting and the ability to translate marketing strategies into compelling narratives
• Experience working in the real estate industry
• Experience with SEMRush or similar SEO/SEM tracking and analytics tool
• Experience with GSuite (Gmail, Google Sheets, Google Docs, Google Slides, Google Drive) and Google Data Studio

Preferred Skills:

• Content that delivers bottom-line results
• Diligent about staying on top of industry relevant news and SEO best practices
• Strong written communication skills with an ability to modify messages based on the platform and audience
• Ability to operate in a fast-paced, rapidly evolving environment
• Well-organized and self-directed, must be able to balance competing priorities and multiple project
• Strong attention to detail with the ability to review one’s own work for accuracy
• Passionate about creating