Digital Marketing Strategy Manager (Remote Or In-Office)

In partnership with the Director, Digital Marketing, LX and Business Marketing partners, this position creates, aligns, and executes digital marketing strategies for Business Marketing & Lending, in alignment with the agreed upon goals and objectives.

Job Responsibilities

• Partner with leaders to create the digital strategies that ensure alignment to business strategies. Coordinates with initiative owners to achieve the integrated business plan for the line of business, area owner or product line.
• Monitor industry trends and conducts competitive analysis. Analysis may include business models, experience framework and marketing technology in digital.
• Exercise initiative and creativity in seeking solutions to business issues and problems using consumer insights to guide development.
• Work collaboratively with internal digital marketing & media stakeholders, agencies, and other key business partners.
• Advocate for the evolution of paid, owned and earned media and communications.
• Actively and proactively participate in the creation, development, and evolution of digital strategy.
• Understand the changing landscape of digital media.
• Assist in the development & management of a diverse set of marketing tactics.
• Evangelize the impact of digital marketing on our customer’s journey.

If People Leader

• Candidly provide feedback both on an ad hoc and company-scheduled cadence.
• Oversee day-to-day accountabilities and alignment to department and team goals.
• Mentor and take an active role in the professional growth of their team.
• Ensure staff adherence to company policies.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements

• Deep understanding of customer-centric product practices.
• Foster collaboration and is a clear, concise, and compelling communicator.
• Ability to Influence technical and marketing peers, and exercise upward influence upward to bring momentum to new initiatives.
• Detail-oriented; ability to multitask and prioritize projects.
• 7+ years of experience managing digital media, including channel strategy & tactical execution.
• Demonstrated ability to assess risk, create, execute, measure, and manage diverse media programs
• Demonstrated success with problem-solving and innovation.
• B2B business model experience preferred.
• Bachelor’s degree in business, finance, or related field.
• Experience defining and optimizing marketing programs preferred.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range

$96,300.00 - $144,500.00

Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. If you’re ready to help make a difference, apply today.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please let us know at [email protected].