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Digital Marketing Manager (Remote Usa Only)
Company | Experian |
Address | Boston, MA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Information Services |
Expires | 2023-05-14 |
Posted at | 1 year ago |
Company Description
- Oversee and manage organic search program, led by the SEO specialist
- Own and optimize paid search program to drive highly qualified leads to the business
- Design and partner with marketing peers to build reporting and dashboards
- Translate business objectives into focused digital campaign efforts that achieve awareness, engagement, leads, and revenue KPIs
- Advocate for and drive visibility of marketing campaign strategies and digital performance across the Experian Data Quality organization
- Maintain strong market intelligence, keeping up to date on digital marketing trends and competitive environment
- Manage agency partner relationships to maximize impact
- Manage and develop the digital SEO specialist
- Establish and manage digital campaign budgets, tracking ROI to refine and inform future strategies
- Additional marketing team projects as needed
- Strong presentation, problem-solving, and analytical skills
- Experience with direct report(s) preferred
- Proven success in strategy, framework, development, and execution of multichannel digital campaigns
- Team oriented with a positive attitude
- Experience in using Salesforce, 6sense, Eloqua and/or comparable marketing automation and CRM tools
- Minimum of 7+ years’ experience in digital marketing or related marketing role
- BS/MS in marketing or related field
- Could this be the role for you? Apply now to start your journey with Experian.
- Youtube video link: https://www.youtube.com/watch?v=trvcHqr81TY
- Experian Careers - Creating a better tomorrow together
- To learn more about our culture and what it’s really like to work here, check out our LinkedIn and social media channels using the hashtags #UniquelyExperian
- Find out what its like to work for Experian by clicking here
- To learn more about our culture and what it’s really like to work here, check out our interactive guide here: https://view.pagetiger.com/experianguideforcandidates/1
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