Digital Marketing Manager Jobs

Position Summary

The Digital Marketing Manager, Vascular, is responsible for building awareness of and preference for the Teleflex brand across target audiences by developing and implementing integrated strategies across corporate and business unit-specific digital assets, platforms, and channels. Leveraging a deep knowledge of current digital marketing technologies, strategies, and best practices, the Digital Marketing Manager will lead the digital aspects of integrated marketing campaigns and tactics from concept through execution, including content development and adaptation, channel selection, performance monitoring, reporting, and platform optimization. In addition to collaborating with product marketing, sales, marketing communications, legal/compliance, and regulatory, the Digital Marketing Manager must be able to inform, educate and influence key stakeholders on recommended digital platforms, best practices, and strategies to accelerate brand awareness and differentiation, audience engagement, and sales growth.

Principal Responsibilities

• Keep current/continuously monitor trends in digital marketing tactics, particularly among key medical device companies and the competitive set
• Serve as the digital marketing SME for the Vascular business unit; build processes and drive best practices for campaign planning, initiation, execution, and reporting
• Manage daily activities, including process development, project management, and tactical execution (e.g., content/page development, review, and approval, testing, deployment, and reporting)
• Develop and provide regular reports, dashboards, and infographics to track, assess and share performance metrics of all digital channels and customer touchpoints
• Manage digital vendors (including a selection of new vendors) and supervise SEM/SEO and paid campaign activities and associated budgets
• Develop, share and maintain a digital marketing calendar; coordinate as necessary with MarCom, PMs, and regional Marketing teams as needed
• Evaluate new digital technologies and make recommendations for acquisition and/or use
• Lead the development, creative direction, and execution of a digital marketing strategy that strengthens brand awareness while achieving marketing goals. This strategy encompasses the Teleflex Vascular website, product microsites, social media, marketing automation platforms, and customer relationship management platforms
• Educate and Influence commercial leaders on the value of expanded use/application of digital marketing channels and associated resource requirements
• Monitor, record, and enter leads into Salesforce.com
• Collaborate with product managers on key aspects of digital campaign development, including audience targeting and segmentation, KPI definition, content development, and adaptation, timing, and budgeting
• Ensure on-time, on-budget, and on-brand completion of projects
• Ensure compliance with legal and regulatory guidelines, SOPs, and corporate brand standards
• Assess program effectiveness (e.g., reach, CTRs, leads) using available analytics tools and make recommendations for optimization

Education / Experience Requirements

• Bachelor’s Degree (in Marketing/Digital Marketing, Communications, Business, or related field)
• 7+ years of digital marketing experience (preferably in medical device, healthcare, or other regulated industry); agency experience a plus)

Specialized Skills / Other Requirements

• Knowledge of/experience with content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)
• Strong problem-solving and critical-thinking skills
• Proven ability to build strong relationships in a matrixed environment
• Demonstrable expertise in digital marketing competencies (e.g., website, SEM/SEO, social media, digital sales tools, and email marketing) and proven ability to manage digital marketing campaigns that deliver measurable and meaningful results
• Strong computer skills including experience with the MS Office Suite. Knowledge of HTML and Adobe Creative Suite a plus
• Understanding of digital design principles/best practices as well as various digital file formats and application
• Superior written communication, presentation, interpersonal and negotiation skills
• Robust project management skills; ability to manage multiple projects, both as an individual contributor and as a member of cross-functional teams
• Understanding of the overall healthcare landscape and medical device space in particular; physician marketing experience a plus
• Highly analytical and detail oriented; self-motivated and conscientious in completing deliverables
• Experience using CMS platforms, marketing automation tools, and Salesforce
• Ability to work within the constraints of a regulated industry while generating creative, compelling, and effective campaigns
• Ability to analyze and interpret marketing plans to develop appropriate digital marketing strategies and tactics
• Proven track record of leading successful digital marketing initiatives, from website and platform development to campaigns supporting new product launches and continuation of marketing efforts

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