Digital Director Jobs

United We Dream is the largest immigrant youth-led organization in the country. We create welcoming spaces for young people - regardless of immigration status - to support, engage, and empower them to make their voice heard and win!

With a monthly online reach of 5 million, more than 1,000,000 members as well as 48 affiliates in 26 states, UWD is made up of fearless youth fighting to improve the lives of our members and their families. Our vision is a society that celebrates our diversity and believes in a multi-ethnic, intersectional path to getting there.

Whether we’re organizing in the streets, advocating in the halls of Congress, building cutting edge technology systems, opening doors for LGBTQ immigrant youth, clearing pathways to education, stopping deportations, or creating alliances across social movements, United We Dream puts undocumented immigrant youth in the driver’s seat. UWD is a fast-paced, dynamic organization that has become a leading voice in social change and has appeared in every major news outlet in the country.

We are driven by the priorities and needs of our members, have trained thousands of individuals, and have supported countless local organizing groups. Our grassroots-driven approach has a proven track record of success and we’re looking for talented folks to join our team!

Learn more about United We Dream by visiting www.unitedwedream.org

Position Summary

The Digital Director for United We Dream leads the digital team in:

• Creating a compelling online narrative for UWD, and
• Expanding and increasing engagement of membership,
• Raising grassroots money.
• Expanding and supporting our membership and audience through digital organizing,

UWD Is Looking For

A successful candidate is a leader ready to dig in and take our work to the next level. You must be a highly motivated, flexible organizer, who is passionate about the fight for justice and empowering immigrant communities.

• A great project manager who can handle many responsibilities and programs. You will be responsible for balancing rapid response moments and our capacity building work, while also ensuring that we meet ongoing key programmatic metrics.
• A great people manager who is ready to train and support your team, and the next generation of activists, digital organizers, volunteers, and UWD members. You are comfortable coaching and training your staff, many of whom are in the early stages of their professional journey. You understand and deeply believe in intersectional organizing and orient your strategy to an intersectional, racial justice approach.

This position is a critical member of our organization that leads work that is essential to the organization. You should have a proven track record in increasing engagement with core audiences across various digital platforms, raising grassroots donations online, and be committed to developing cutting edge digital campaigns to support undocumented youth, refugees, and their families. You have impeccable taste and good design instincts, even if you aren’t a designer yourself. You believe in the power of video and mobile to reach our audience, and are ready to build out programs anchored in those mediums. Your experience building content programs means you’re a strong writer, ruthless editor, and well versed in what works on the internet. You are ready to build a robust partnership with our field to support the organizing work we are doing on the ground with undocumented youth and their families. You are also ready to create trainings, materials, and programs to expand the skills of our community and team. We are deeply committed to training undocumented youth in digital skills, both with individual members and as we build our affiliate network. You are also comfortable leading data driven programs, and are ready to help our team expand their data-driven decision making and digital reporting. You will report to our Senior Marketing & Creative Director, serving as a thought partner to this critical position.

Core Responsibilities

This position will foster strong relationships and work cross-functionally to ensure collaboration and flawless execution in all areas of responsibility by:

Management of Digital Program

• Lead strategy development across all aspects of digital program, including fundraising, membership growth, digital organizing, rapid response, video, web, and social media engagement.
• Oversee digital organizing and distributive programs, which includes planning and implementing membership strategies, training, field program support, and email and mobile programs to support organizing goals.
• Lead and manage partnerships, playing a leadership role in coalition spaces to lead and co-develop digital strategy.
• Develop a content strategy based on UWD’s narrative strategies, ensuring high-quality, engaging content across platforms, including the organization's website, social media, and email newsletters.
• Oversee digital process and execution, including writing, editing, design, video production, segmentation, web development, reporting, and more as needed
• Oversee expansion of email and mobile grassroots fundraising programs, developing campaigns and programs to meet fundraising goals, ensuring audiences are well engaged and receive strong stewardship.
• Develop strategy, and proposals for UWD digital programs, including national and local campaigns, email, mobile, content, rapid response, and social media campaigns.
• Support digital analytics program by building out tracking, testing, and analysis throughout our program to support membership and acquisition strategies.
• Develop and execute digital advocacy campaigns that leverage social media, email marketing, and other digital channels to mobilize supporters and drive action.

Leadership and Team Development

• Develop and present regular reports to the organization's executive leadership team, offering insights and recommendations based on data and analytics.
• Ensure digital team members participate in annual professional development and in the performance review process, including quarterly 2x2 sessions and annual review sessions.
• Coordinate with advocacy, political, communications, campaigns, data & technology, and field departments on shared goals and strategies.
• Develop an annual digital plan, goals and digital budget in accordance with the biannual organizational priorities including departmental goals and KPIs.
• Ensure adoption and collaboration, knowledge sharing, and implementation of digital best practices among partners and colleagues to help establish a robust digital ecosystem.
• Manage and develop a team of a deputy director and 3 digital managers, and indirectly supervise 9 other digital professionals. This includes setting goals, providing feedback and coaching, and fostering a culture of innovation and collaboration.
• Drive digital innovation and serve as a change agent throughout the organization.

Organizational Leadership

• Strengthen the culture: Ensure a safe, welcoming, and inspiring organizational culture for staff to excel in. Role model and uphold UWD’s values of creating an inclusive and equitable working environment.
• Engage as a senior leader: Participate and engage in Senior Team Leadership to ensure organizational goals and staff needs are met; represent the Digital Department’s perspective during regular senior leadership team meetings; participate in strategic and long-term planning processes for the organization.
• Strategic alignment: Build consensus within the digital membership to ensure UWD’s Digital strategy is aligned with the organizational vision and membership priorities.
• Support fundraising: Collaborate with the Executive Director and Development team in fundraising strategy for campaign priorities and budgets.
• Demonstrate embodied leadership: Prioritize taking care of your physical and emotional health as a key component of thriving in your role. Practice self-care behaviors in ways that work best for you and proactively encourage your staff to prioritize self-care as well. Project trust & confidence in your abilities and skills and recognize the achievements and abilities of others.
• Build future leaders: Train and mentor youth in Digital Organizing in order to build a pipeline of young leaders of color in the immigrant rights movement.

Abilities And Experience

• Excellent communication skills, able to clearly articulate strategic direction to members, internal stakeholders, and external partners. This role requires open and honest communication, active listening skills and the ability to facilitate complicated discussions.
• Demonstrated success in developing, expanding, and maintaining email and SMS lists, with a strong focus on growth and acquisition. Expertise in data management, hygiene, and integration is crucial.
• Knowledge and understanding of immigrants rights’ policy and organizing landscape, preferably with lived experience as an undocumented person, immigrant, or immigrant family. Passionate about immigrants’ rights and has a strong intersectional social justice analysis on race, class and gender.
• Demonstrated success working in an integrated cross-functional team environment, providing effective creative direction and strategic feedback to improve campaign performance
• Experienced trainer with background in curriculum development, upfront training, and material creation is a plus
• Proven experience in working in a fast paced, dynamic environment with excellent task/project management skills. The ability to adapt to last-minute changes in the work environment and maintain a positive attitude is critical.
• Proficient at distilling data from vision to strategies to plans and execution. This role requires a detail-oriented person able to catch mistakes, errors, or changes before they escalate.
• Experience in developing departament plans and budgets, demonstrating strong strategic thinking and prioritization skills.
• 5+ years experience of relevant digital work experience, with a demonstrated ability to stay updated on the latest digital trends and platforms, and an ability to use this knowledge to drive the department's digital strategy.
• Proven expertise conceptualizing and implementing digital campaigns from start to finish, including petitions, engaging with activists on the ground, social media, and partner engagement, with leading coalition work being a plus
• Excellent writer, able to create compelling calls to action, and write from multiple perspectives. Experience in providing clear, constructive feedback, and developing messaging is essential.
• 5+ years of management experience, demonstrating skills in individual coaching, providing feedback, and developing team skills. Proven ability to balance management responsibilities with a hands-on approach to project execution.
• A keen interest in pop culture, with a strong sense of where our community is showing up in the media, art, and pop culture landscape.

Salary And Benefits

Compensation: Commensurate with experience. United We Dream offers a competitive salary, and comprehensive benefits package including paid vacation, health insurance, retirement plans, and life insurance.

Base pay range: $ 101,000 to $135,000 Annually

• 12 Paid holidays
• Employees who have completed less than 3 years of service with United We Dream:
• Employees who have completed at least 3 years of service with United We Dream:
• $120 Reimbursement included cell service/data and utilities monthly
• 15 Vacation days per year
• 12 weeks of paid family leave
• $500 Reimbursement for office supplies working from home annually
• 10 Vacation days per year
• Medical/Dental/Vision/ life coverage + dependents
• 3% 403(B) employer discretionary contribution
• Paid Time Off Winter Break Holiday between December and January.

LOCATION

As UWD is a remote-first workplace, this is a full-time, remote position. We have a preference to hire in states where we already have employees working from home - AZ, DC, CT, CA, FL, IL, MO, NJ, NM, NY, OK, SC, and TX. Once UWD determines it is safe to do so, you may be required to travel occasionally to DC or elsewhere, for internal team meetings, retreats, and UWD events as required for your role.

To Apply

Applications will be accepted until the position is filled. Please submit a resume, cover letter - optional, and at least one writing example through our career website https://unitedwedream.org/about/careers/. Please do not send duplicate materials and incomplete applications will not be considered. No phone calls, please.

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UWD is an equal opportunity employer; people of color and individuals from diverse backgrounds are encouraged to apply. UWD does not discriminate on the basis of race, color, national origin, ethnic background, citizenship status, religion, political orientation, genetic information, sexual orientation, age, or disability.

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