Digital Brand Experience Manager

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
a day in the life: what you’ll do
This is a new role within a growing team, with a sharp focus on product storytelling. The Digital Brand Experience Manager should be a strategic thinker that understands how to create content and experiences across a multitude of digital platforms and channels. The day-to-day responsibilities include:

• Own and oversee the execution of the digital brand experience strategy across priority channels (eCommerce, App, in-store digital)
• Partner cross-functionally to ensure business alignment and maximize digital growth
• Support in the creation of the multi-year global digital content strategy
• Lead the production of elevated product storytelling content
• Measure and report on the impact of digital brand experience initiatives, including identifying learnings that enable optimizations to future work.
• Support the delivery of the Digital Brand Experience Content Playbook to guide consistent digital experiences across the regions, allowing for regionalization and localization as needed.
• Lead agency and vendor relationships that support the digital brand experience priorities
• Engage, align, and enroll key stakeholders as a leading voice for the power of digital storytelling within lululemon

qualifications

• Experience leading and managing 2+ people
• 5+ years of experience leading digital content production (studio, campaign, .com, etc.) with internal and external creative production partners.
• 7+ years of experience working with a brand or creative/marketing/digital agency
• Must be a self-starter, critical thinker, team player, thrives working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative, and flexible
• Desire to stay on the pulse of digital trends and conversations, leading through innovation
• Ability to interpret internal and external opportunities or roadblocks, quickly identifying areas for optimization and resolution.

must haves

• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Communicate with honesty and kindness and create the space for others to do the same.
• Foster connection by putting people first and building trusting relationships.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Foster connection by putting people first and building trusting relationships.
• Communicate with honesty and kindness and create the space for others to do the same.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Compensation and Benefits Package
For California Applicants: lululemon’s compensation offerings are rooted in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position in California is from annually; the base pay offered is $97,800 to $128,300 USD based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our competitive Total Rewards offering, permanent employees in this position may be eligible for our competitive annual bonus offering subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. In addition to our competitive Total Rewards offering, we also have personal and professional development offerings. Our offerings recognize our teams for their performance and support whole person development, including support for employees on how to grow their career:

• People networks, mentorship programs, and leadership series (to name a few)
• Savings and retirement plan matching
• Generous employee discount
• Paid time off
• Extended health and dental benefits, and mental health plans
• Extensive catalog of development course offerings
• Fitness & yoga classes
• Parenthood top-up

Note: Availability of the incentive programs, benefits, and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
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