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Digital Analytics & Insights Analyst
Company | Johnson & Johnson |
Address | New Brunswick, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-09-23 |
Posted at | 8 months ago |
- Gather and analyze behavioral data for the digital ecosystem and tools
- Minimum required education: Bachelor's Degree
- Support the robust and accurate foundation for digital analytics tracking
- Lead the analytics for the team's product portfolio, including polls, surveys, A|B testing, CSAT, etc.
- Synthesize insights from quantitative and qualitative data; leverage contextual feedback to inform the product strategy and feature prioritization
- Connect quantitative data with qualitative employee data to derive and communicate insights
- Own demand intake from key partners and optimally communicate status, timelines, and project outcomes
- Conduct formal/informal training on the use of new technologies and measurement reporting
- Track, measure, and analyze employee satisfaction, sentiment and favorability through focus groups, voice of employee feedback sessions and digital surveys and polls
- Identify requirements and implement Google Analytics data capture for website capabilities and mobile apps
- Identify the root of partners’ data analytics needs and partner to provide valuable, practical insights
- Work in close partnership within the PX Digital Product team to support the execution of the product roadmap
- Partner with site designers and product managers to develop A|B testing plan and implement A|B tests using UsabilityHub
- Monitor, measure, and analyze data from Google Analytics; proactively identify and diagnose any anomalies or inconsistencies and present recommendations to improve or resolve
- Collaborate with vendors/agencies to deliver against digital analytics workstreams
- Develop analytics dashboards and ad hoc reports to keep the pulse of digital performance, health of the products, and clear data visualization
- Experience with data visualization: building reports, dashboards, and presentations to highlight key metrics to partners in different functions and levels
- Proficiency in MS Office, with focused expertise in Microsoft Excel and working with large, complex datasets; Microsoft PowerPoint to present concise insights
- Highly self-motivated with ability to manage multiple priorities
- Excellent communication skills, both written and verbal with the ability to interact across all organizational levels
- Proficiency in Google Analytics or comparable web analytics tool
- Strong collaboration skills, with experience in bringing together cross functional teams and leading execution in an agile delivery model
- Very organized with strong attention to detail
- Proven experience in digital analytics
- Experience in data collection strategy, data management, digital measurement solutions, analysis, visualization, and proven ability to connect the analysis to insights that impact the overall user experience
- Ability to create clear, detailed, concise user-stories, acceptance criteria and artifacts
- Experience working with Google Tag Manager, Google Looker/Data Studio, Tableau, and/or PowerBI
- Experience working within Agile Methodologies
- Experience with SQL and/or Google BigQuery
- Expertise in Google Analytics
- Experience in working with large data sets, repositories and/or databases to manipulate, normalize and generate insights
- Prior experience working within an enterprise-scale content management system
- Prior experience collaborating with vendors/agency to deliver against digital analytics workstreams
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