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Digital Strategist Jobs
Company | Omnicom Health Group |
Address | Princeton, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-08-25 |
Posted at | 10 months ago |
Digital Strategist– HCG Engagement Group
- Developing strategic and tactical offerings for digital strategy and planning
- Multichannel strategy
- Digital landscape research
- Experience with Social Media Data Analytics ( eg , Insights 360, Brandwatch etc.)
- Supporting assigned product teams in translating their brand strategy into a digital marketing plan and execution
- SEO strategy and optimization
- Providing digital research, analysis and insight generation for all business activities
- Supporting high level of internal knowledge and awareness of digital strategies through continuous training and innovation initiatives
- Insight generation and mapping
- Proposal planning and management of multichannel and digital media campaign engagement initiatives
- Developing a digital customer engagement strategy blueprint, and helping implement the execution of the engagement model
- Leading and managing digital strategy projects from start to execution, providing iterative offering enhancements
- Developing offerings for collecting insights from patients and treatment stakeholders
- Leading and/or providing expertise on new business and sales activities related to digital strategy
- Developing services and sales packages related to digital strategy and analysis
- Establishing a client-facing role to present on digital strategy and research
- Social media monitoring
- Digital focus groups with target audiences and digital stakeholders
- Content and data analysis and optimization
- Good blend of pragmatism and creativity
- Motivated with a can-do attitude, flexible, open with excellent communications skills
- Confidence rationalising your ideas and decisions – authoritatively communicating the benefits and trade-offs to product owners, designers, researchers and senior stakeholders.
- Ability to think strategically and execute methodically.
- Ability to think strategically and execute methodically
- Motivated with can-do attitude, flexible, open with excellent communications skills.
- Ability to overcome challenging requirements and demonstrate creativity and innovation in finding ways to execute never-been-done-before ideas.
- Experience with any of the Social Media Data Analytics ( eg , Insights 360, Brandwatch )
- Ability to overcome challenging requirements and demonstrate creativity and innovation in finding ways to execute never-been-done-before ideas
- Detail-oriented with systematic and structured logical thinking
- Experience in working directly with digital partners to develop and execute initiatives ( eg , Google, third-party media providers, social media community platforms)
- Prior pharma or health care environment experience required
- Expertise in all aspects of the role described
- Able to demonstrate strong strategic thinking. Great client-facing and communication skills, proven account management skills, and strong selling and marketing skills are also required .
- Experience in launching social media initiatives, having worked with leading social agencies and applications ( eg , SERMO, Doximity , Twitter, Facebook, private communities)
- Experience of research and development of audience journeys leading to content development.
- Education: Bachelor’s degree (B.A. or B.Sc.) or equivalent in Economics, Information Management, Integrated Marketing Communications, Psychology or Medical Sciences
- Demonstrated career progression from digital marketing through to multichannel planning roles.
- A strong strategic thinker. The role will be part of our client facing team, along-side a talented group of account and technology gurus. A well organized, possess a keen eye for detail and have a structured, logical approach to problem solving. Driven to always deliver exceptional work to clients.
- 3+ years of multi-channel strategy and planning experience
- Commuter benefits
- Paid annual vacation, holiday and sick time off
- Employee referral awards
- Training and mentoring opportunities through programs such as Omnicom University, led by international influencers and Harvard Business School professors
- A rewarding workplace and a fun team environment
- Employee Assistance Program
- Employee stock purchase plan
- Comprehensive health plans, including medical, dental and vision
- Life insurance
- A competitive compensation package
- Competitive 401(k) investment options
- Retail and entertainment discounts and benefits available
- Tuition reimbursement
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