Delta Vacations, Copywriter Jobs

POSITION OBJECTIVE: Research, write, proofread and edit persuasive copy for Delta Vacations marketing promotions, including printed materials, social media, email, video and websites. Ensure adherence to Delta Vacations brand and Department of Transportation (DOT) standards. Also develop and deliver communications for internal use.

PRIMARY RESPONSIBILITIES:

• Develop thorough understanding of the Delta Vacations brand, Delta Air Lines brand and partner brands, and use appropriate brand voice and style to address consumer-facing and B2B audiences for a variety of media channels.
• Ensure content is aligned with the creative brief, brand personas and stages of the customers journey.
• Regularly attend and participate in project kickoff and team meetings.
• Write, proofread and fact-check hotel offers and promotional deals grids; Delta Vacations destination, hotels and activity descriptions; and copy content for B2B and consumer emails.
• Other duties and responsibilities as assigned, which may include cross-utilization within the department or with other departments
• Ensure all copy is optimized for SEO; continually seek out best practices for copywriting in SEO.
• Manage multiple projects with short deadlines.
• Work collaboratively with creative team, Partnership Marketing and Marketing Project Managers to ensure information is accurate and complete for all Delta Vacations marketing, sales, and partnership advertising materials. Accustomed to taking creative direction.

OTHER RESPONSIBILITIES:

Prepare presentations, including presenting Marketing concepts that support Delta Vacations business initiatives.

• High School diploma or general education degree (GED) required.
• Ability to think creatively, solve problems collaboratively, and complete projects quickly under deadline.
• Minimum of 3-5 years marketing copywriting experience in a corporate in-house or advertising agency environment required.
• Embraces diverse people, thinking, and styles.
• Must demonstrate strong English language writing, grammar and proofreading skills.
• Experience following brand standards to write consumer and B2B copy for multiple audiences and different media channels required.
• Must be able to effectively and professionally communicate and collaborate with colleagues, as well as demonstrate sound judgment and reasoning skills.
• Consistently prioritizes safety and security of self, others, and personal data.
• Strong PC/MAC and publishing skills required, including proficient use of Adobe Acrobat and MS Word.
• Possesses a high school diploma, GED, or high school equivalency.
• Bachelors degree in Marketing, Communications or related field from a four-year college or university; or equivalent work experience; or equivalent combination of education and experience.
• Where permitted by applicable law, you have received or be willing to receive the COVID-19 vaccine by date of hire to be considered for U.S.-based job, if not currently employed by Delta Air Lines, Inc.
• Is at least 18 years of age and has authorization to work in the United States.

• One year of travel industry experience preferred.
• Knowledge of Delta Vacations programs, policies and procedures preferred.