Data Scientist, Marketing Analytics

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee whether a team member of Etsy, Reverb, Depop, or Elo7 you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

What's the Role?

We are looking for a Data Scientist to join our Marketing Analytics team in Brooklyn!

As a data scientist, you will be responsible for helping drive the success of marketing efforts at Etsy by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization. We partner with our peers in marketing, analytics, research, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience. Do you find joy in using data to solve business problems and help teams drive their strategy forward? If so, this could be the perfect match.

This is a full-time position reporting to the Manager, Analytics and the base salary range will be $104,000 - $136,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States who are either remote, flex, or office-based. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our Flex and Office-based work modes and workplace safety policies here.

What does the day-to-day look like?

• Develop, implement, and refine core marketing measurement frameworks and models, including attribution, churn, CLV, return on investment, experiment methodology, and segmentation
• Play a foundational role in deciding how we can best engage and grow Etsy users by determining and helping prioritize opportunities for growth through analysis of behavioral and transactional data
• Continually evaluate and refine your technical toolkit, sharing what you learn with the team
• Drive forward strategy for performance marketing partners by transforming raw data into meaningful and impactful analyses characterized by strong data governance, technique clarity, and clear documentation
• Identify key metrics that drive the performance of marketing channels and marketing products, make these accessible to partners through dashboards and reports, and drive these metrics through statistical analyses of experiments
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

Qualities that will help you thrive in this role are:

• Experience with performance/digital marketing operations, channel attribution, churn and lifetime value models, analytical tools and infrastructure, and finding efficient growth strategies a plus
• Passionate about subjects such as experimental design, data visualization, and statistical analysis techniques
• Proficient in SQL and either R or Python. Bonus points for experience with the Hadoop ecosystem or additional scripting languages (Scala, PHP, Ruby, etc.)
• 2+ years of proven experience as a data scientist/analyst or in a quantitative role in which you extracted meaning from big data sets with little engineering support
• Proven ability to communicate your insights verbally, visually, and in writing with teammates and business partners
• Strong, independent, analytical problem solver who enjoys thinking about and solving complex and nuanced problems
• Experience with Looker, Tableau, or other data visualization software a plus
• Comfortable guiding others, recommending tools and standard methodologies to improve the efficiency of the teams work

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

For U.S. roles only:

Many Etsy roles are open to remote candidates, and you'll be able to identify which ones within the location header of each job description. We're open to remote hires from all U.S. states except Hawaii and Alaska.