Customer Relationship Management Coordinator

Looking for a marketing professional focused on top-line growth, excited to drive digital transformation and CRM strategy throughout our 8 Water Parks, 7 Theme Parks, 4 Family Entertainment Centers, and 1 Animal Park.

This role reports to the Global Business Engagement and Retention Director and will support the implementation of the key CRM initiatives launched as part of the CRM transformation at Global level in partnership with the Global CRM agency and the Central CRM team both based in Madrid (Spain). The role will also support the parks in the execution of their ongoing CRM activities. The right candidate will have to feel comfortable working within a corporate CRM team and must be comfortable with a hybrid schedule with three days each week in the office and relationships with stakeholders and leaders in six time zones.

The role requires cross group collaboration with different departments in across the company such as Digital Transformation, Customer Experience and Market Research in the central support offices as well as the Park Marketing teams in order to gather input and launch CRM initiatives and projects.

It is critical to have an open mind and be flexible but also with a great capability to prioritize and focus on execution timing.

Additional Information

• Diagnose needs/problems associated with marketing programs and related products to effectively execute plans and trouble shoot problems.
• Work closely with the parks and internal departments such as e-commerce, revenue management customer experience and market research to generate marketing promotions, sweepstakes, and customer surveys for the region.
• Take a proactive approach in leading the implementation and adoption of key Global initiatives in the parks as well as offering support and constant follow up.
• Coordinate CRM production schedules, the planning, segmentation and execution of CRM campaigns with the parks and external providers.
• Train Park staff on marketing processes and tools as well as best practices. Act as a facilitator for good practice sharing amongst parks within the region and globally.
• Provide continuous feedback to the digital assets created by the parks. Write, edit or provide feedback on overall aspects before deployment takes place.

Requirements:

• Education:Bachelor’s degree in related field such as Marketing, Advertising, Communications preferred
• Languages:Fluent English, Spanish will be a plus

Skills:

• Computer Proficiency– MS Office Suite, Excel, and Outlook
• Leadership– Inspire others to achieve results, establish credibility throughout the organization and act as an enabler for change within the organization.
• Project/Program Management: Understand and support projects and programs from concept to completion. Achieve strategic objectives, plans and time schedules; organize and manage competing priorities, while maintaining a steadfast commitment to detail
• Executive Presence– Represent the Company well internally and externally; convey a professional and positive image of the organization and business affiliates
• Flexibility– Handle multiple priorities simultaneously; maintain flexibility to meet changing demands for multiple concurrent projects
• Organization and Time Management:Prioritize and manage multiple priorities simultaneously to meet changing demands for concurrent projects while addressing new challenges and inquiries
• Experience:3+ years of related experience in a sales/marketing role
• Initiative and Adaptability– Take initiative and execute plans to accomplish strategic objectives in a fast-paced, evolving environment
• Problem Solving/Analysis: Define problems, research and collect data, draw valid conclusions and execute remedies in a timely manner
• Communication:Highly developed interpersonal, verbal and written communication skills, including copy-writing skills; ability to communicate clearly, concisely and persuasively with a wide range of diverse personnel at various levels in multiple locations within the organization

Strong working knowledge of MS Office, CRM and email marketing, surveys, sweepstakes, platforms and tools.

Why Palace Entertainment?

We truly believe that where you work matters and, as a theme park company, we like to think

we know a thing or two about what makes people happy.Palace Perks and Benefits:

• 401k Savings and Investment plan
• A generous paid time off program
• Comprehensive health and wellness package
• Competitive compensation
• Free admission to Palace Parks in the continental US

When you join Palace Entertainment, you do more than simply advance your career. You become part of the Palace family, a group of talented people who drive innovation, embrace change, and deliver results.