Customer Insights Manager Jobs

Description And Requirements

The Insights Center of Excellence supports data driven Marketing through actionable insights, empowering teams to make effective decisions and impactfully share the Lenovo story with the world.

The Customer Insights Manager will ensure best practice research methodology and design to provide stakeholders with reliable, valid, and insightful information from our customers and the Industry.

The Customer Insights Manager will lead primary end user research using both quantitative and qualitative methods and drive a systematic process to engage with our Marketing and product teams to leverage insights throughout product development and Marketing process.

The Customer Insights Manager will have responsibility for both consumer and commercial offerings. This role requires collaboration with a range of stakeholders across our teams based in many global locations, including India, China, Europe and USA. The right candidate must be able to work with ambiguity, setting up processes and driving implementation. The Customer Insights Manager will be highly detail oriented, analytical and proactive.

Basic Requirements:

• Bachelor's Degree in Marketing or related field MBA, MMR or other related Masters preferred
• Experience driving large-scale, multi-country projects, navigating nuance of multiple cultures in a matrixed environment.
• 10+ years related experience
• Proven experience with survey questionnaire design and ability to write and/or edit surveys for complex topics
• Previous market research experience in qualitative and quantitative methodologies, including segmentation, personas, and customer decision journeys

Preferred Requirements:

• Technology industry experience is a plus
• Ability to work independently
• An analytical mind, able to manage details but also see the big picture in order to tell the story
• Must be proactive and highly organized, with ability to manage and move projects forward
• Understanding of typical research methodologies such as conjoint analysis, max diff, typing algorithms, etc.
• Strong attention to detail and willingness to roll up sleeves and work through any issues that emerge.
• We are open to this role being worked remote for someone located on the East Coast.
• Proven ability in driving cross functional marketing teams toward a common goal
• MBA, MMR or other related Masters
• Excellent communication skills – written and verbal
• Action oriented & results driven – can ‘make things happen’

The base salary budgeted range for this position in CA, CO, Jersey City - NJ, NV, Ithaca - NY, NYC, WA, is $100K-130K. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on www.lenovobenefits.com.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.

Additional Locations:

• United States of America - North Carolina - Morrisville
• United States of America
• United States of America - Florida , * United States of America - Georgia , * United States of America - Maryland , * United States of America - New Hampshire , * United States of America - New Jersey , * United States of America - New York , * United States of America - North Carolina , * United States of America - Pennsylvania , * United States of America - South Carolina , * United States of America - Vermont , * United States of America - Virginia
• United States of America - North Carolina - Morrisville