Customer Advocacy Lead Jobs

The Customer Advocacy Lead is a new role focused on bringing Tecsys solutions to life through storytelling and customer loyalty. In this role, you will use the experiences and stories of customers to create compelling and authentic content that resonates with prospective customers. You will be responsible for facilitating a program that includes customer success stories, engagement initiatives, and feedback programs in support of sales and marketing activities. You will work with sales, marketing, partners, and third parties to maximize their impact.
About Us
Tecsys is a team of over 700 dynamic individuals who care about a job well done. Tecsys sets itself apart in its commitment to the health industry by helping to develop and optimize their supply chains. Our people work in a test-driven environment where we spare no effort to deliver quality, reliability and performance. Tecsys is also a growing company attuned to new trends and practices. All that's missing is you.
Having recognized the advantages of remote work, including employee morale, productivity, and reduced commuting on employee well-being and the environment, as of May 1, 2022, we became a remote-first company. The technologies and programs in which we invested have provided a fantastic foundation to this end. Our remote-first office, together with our conveniently located offices and collaborative workspaces, provide our team with the freedom and flexibility to work in the way that makes our employees most productive.
Responsibilities

• Work with the team to produce marketing content that incorporates customer stories to create compelling and authentic content.
• Research and identify potential customer stories that align with our marketing goals and target audience.
• Partner with the marketing team to utilize the voice of customer generated through review sites throughout our website and marketing materials.
• Monitor and analyze social media metrics and engagement.
• Develop, curate and coordinate content for social media channels, including blogs, videos, infographics, and other visuals.
• Become the internal and external authority on what success as a Tecsys customer looks like with focus on customer pain points, Tecsys’ solutions and the best articulation of value to customers.
• Partner with account managers, customer success managers, product managers and rest of marketing to identify and source the right kind of customer stories for maximum impact
• Work with sales and customer success teams to develop a customer reference database.
• Monitor and manage the company's social media accounts, including scheduling posts, responding to comments and messages, and monitoring brand mentions.
• Coordinate with customers and customer-facing teams to collect their stories through interviews, surveys, and other communication channels.
• Coordinate references for strategic marketing initiatives including campaign inclusion, analyst reports, event keynotes and more.
• Measure and report against objectives, measurement milestones and KPIs for customer. storytelling, regularly reporting results to leadership across marketing and cross-functional partners.
• Develop creative briefs that outline the key messaging and creative elements of customer stories
• Amplify Tecsys success stories through various content types and channels such as case studies, testimonials, references, reviews, videos, webinars, social, PR and other media, that showcases the benefits of the company's products and services.

Qualifications

• At least 3 years of experience in B2B marketing/marketing communications.
• Solution-oriented with strong problem-solving skills
• Experience working with customer references and/or peer communities in B2B enterprise software and services
• Outstanding storytelling and communication skills; proven ability to craft engaging stories.
• Experience creating content putting the voice of customer first
• Excellent project and time management skills
• Ability to manage customer approval processes, including legal
• Ability to direct internal and external resources, such as designers, video teams, and writers, around a common objective
• Ability to develop strong, trusted relationships that transform customers into evangelists and the expertise to help enhance those customers’ personal brand.
• Ability to identify the job to be done, then simplify into something tangible to be built
• Understanding of how to build impactful, mutually beneficial relationships with customers
• Excellent written and verbal communications skills
• Solid understanding of marketing principles, including branding, messaging, and content creation, as well as the ability to analyze data and measure the impact of marketing campaigns.
• Strong proficiency in both written and verbal English communication essential for effective correspondence with clients, suppliers, business partners and colleagues beyond the province of Quebec.
• Strong relationship-building skills, experience with customer advocacy, and the ability to develop collaborative relationships with customers and cross-functional internal stakeholders.

If you are passionate about creating engaging content that showcases the benefits of our products and services through the experiences and stories of our customers, then we encourage you to apply for this role!
Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.
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