Crm Specialist - Hubspot Focus- Contractor

Position Overview: We are seeking a highly skilled CRM Specialist with expertise in HubSpot, along with a strong command of Marketing Cloud tools, API integration, and analytical prowess. The ideal candidate will play a pivotal role in enhancing our customer relationship management strategies, ensuring seamless integration across various platforms, including Google, Meta (Facebook), Twitter, TikTok, and email marketing databases. This role requires not only a deep understanding of CRM best practices and data management but also the ability to utilize analytical insights to optimize the CRM tool and database for maximum efficiency and effectiveness.

Responsibilities:

• HubSpot Management:
• Maintain and enhance the quality of customer data within the CRM system, ensuring accuracy, completeness, and consistency
• Develop and manage multi-channel marketing campaigns across platforms such as Google, Meta, Twitter, TikTok, and email marketing databases
• Communicate effectively to gather requirements, provide updates on progress, and share insights derived from data analysis
• Generate comprehensive reports on CRM performance, campaign effectiveness, and customer engagement using data-driven insights
• Participate in cross-functional meetings to contribute CRM and analytical expertise
• Design, develop, and implement API integrations between HubSpot and external platforms, such as Google, Meta, Twitter, TikTok, and email marketing databases
• Create and manage segmented lists, workflows, and automation processes within HubSpot
• Work closely with the marketing, sales, and IT teams to align CRM strategies with overall business objectives
• Demonstrate proficiency in various Marketing Cloud tools, using them to enhance customer engagement, personalization, and campaign effectiveness
• API Integration:
• Ensure data accuracy and synchronization between systems, enabling seamless data flow for targeted marketing efforts
• Serve as the primary point of contact for all HubSpot-related activities, including configuration, customization, and optimization
• Collaborate with cross-functional teams to develop and execute CRM strategies aligned with business goals
• Marketing Cloud Expertise:
• Implement data segmentation strategies to deliver tailored content and experiences to different customer segments
• Troubleshoot and resolve any API integration related issues or discrepancies in a timely manner
• Data Management:
• Analyze CRM data to identify trends, patterns, and opportunities for improvement, and provide actionable recommendations
• Collaboration and Communication:
• Utilize Marketing Cloud analytics to measure the performance of campaigns and provide actionable insights for continuous improvement
• Collaborate with stakeholders to translate analytical findings into strategies for optimizing the CRM tool and database
• Analytical Expertise:
• Regularly clean and update the CRM database to optimize campaign targeting and reporting accuracy

Requirements

Qualifications:

• Proficiency in data management, segmentation techniques, and generating analytical reports to optimize CRM strategies
• Proven experience (5 years) as a CRM Specialist or similar role, with a focus on HubSpot, Marketing Cloud tools, API integration, and analytical reporting
• HubSpot certifications and any relevant certifications in Marketing Cloud tools are a plus
• Strong understanding of API integration principles and hands-on experience in integrating with platforms such as Google, Meta, Twitter, TikTok, and email marketing databases
• Problem-solving attitude and a keen eye for detail
• Excellent analytical skills with the ability to interpret data and provide actionable insights
• Bachelor's degree in Marketing, Business, Information Technology, or a related field
• Strong communication and collaboration skills to work effectively with cross-functional teams