Coordinator, Digital Media (Nars)

Job Summary
The position of the Digital Media Coordinator will be joining a best-in-class marketing team working in one of the most dynamic and fast-moving industries - the US Prestige Makeup Market. This individual will support the Senior Manager, Digital Marketing in developing the US paid media strategy across brand and retailer coop and play a key role in the execution of digital activations that drive US business objectives. The ideal candidate should have an interest in Cosmetics, as well as strong motivation to be involved with cross-functional teams in the US and Global Marketing departments.
Primary Duties & Responsibilities

• Assisting in the forecasting process by creating timelines, forecasting fact sheets and preparing of the forecasting sheets.
• Ad hoc business or competitive analyses as needed
• Assist in digital display and social asset development & issuing process, working with cross functional copy and project management teams
• Write design and copy briefings for the creation of assets
• Provide administrative as needed to marketing teams
• Assist in streamlining communication with digital media agency
• Support relationships and communication with key partners (social platforms, retailer coop agencies/counterparts)
• Help vet and assist in potential partnerships with new/relevant digital partnerships
• Unlock consumer insights by leveraging CMI tools such as 1010 Data, ProQuo
• Assist in the development of brand presentations, including sales meeting decks, market decks, internal business reviews, etc.
• Help compile recap reports and consolidate key performance insights for broad cross-functional meetings
• Manage Digital Media & Brand Marketing Intern
• Special projects as assigned
• Own ad unit copy and asset organization, along with creative matrix completion
• Own and maintain accuracy of media calendars – ensuring alignment with Brand and Channel Marketing
• Assist with paid influencer programming selection and product send outs. Work to monitor and evaluate influencer programming success
• Assist Senior Manager in the development of US-centric digital media strategy and briefing process
• Analyze performance and consolidate feedback of past launch campaigns
• Partner and collaborate with cross functional teams such as Global Marketing, Global Digital, Ecommerce, Communications and Channel teams
• Maintain department invoice tracker and keep track of media invoice payout
• Research digital competitive analysis across key platforms (TikTok, IG etc) as well as keep abreast on relevant industry news/innovations, lead Weekly Competitive Snapshot in partnership with R.com and Ecommerce teams

Qualifications & Competencies

• Strong skills in Excel and PowerPoint
• Team oriented individual with strong interpersonal skills and administrative skills
• A creative problem solver, with a strong attention to detail
• Strong interest in beauty industry and knowledge of competitive marketplace
• Strong project management, presentation, and business writing skills
• Excellent excel/PowerPoint, self-starter, takes initiative, can multi-task, great attitude, great inter-personal skills
• Sense of urgency, attention to detail and ability to multitask and respond to changing priorities
• Previous intern experience and a proven track record required
• Resourceful, takes initiative, self-starter, strong work ethic
• Organization and prioritization with a proven ability to multi-task and manage complexity
• Bachelor’s Degree in marketing or related field required
• Knowledge on current digital media trends, industry news, entertainment/pop culture and retail innovation
• Prior experience in marketing, merchandising, digital or related field

#Nylaw
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Salary
$32.98 - $45.35/ hour
11660