Brand Marketing Specialist Jobs

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeers to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

RESPONSIBILITIES

PEOPLE MANAGEMENT

• Hire a dynamic team that represents our brand values
• Empower Student Marketeers to produce new ideas to increase trial, support sales and excite consumers
• Lead trainings and build tools to ensure that Student Marketeer teams are successful
• Provide direct and productive coaching to maximize team impact

INCREASE TRIAL AND BUILD BRAND RELEVANCE

• Develop new opportunities beyond existing programs to attract new entry-point consumers
• Manage local resource allocation (e.g. budgets, cans, hours) based on strategy
• Analyze program goals and priorities to run a successful program
• Conduct regular market visits to better understand areas of opportunities and the consumer
• Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance

COLLABORATION AND DISCOVERY

• Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)
• Build relationships with internal sales and marketing teams to maximize program impact

EXPERIENCE NEEDED

• Collegiate marketing and sampling experience a plus
• Experience presenting and facilitating trainings and meetings
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments

Our current benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.