Content Marketing Manager - Long Form Video

At Demand.io (https://demand.io), we help people find, discover, compare, and shop the things they’ll love. We’re a product-driven e-commerce company applying web3 principles and AI to make shopping easier, more community-driven, and more rewarding for all.

Content creation at Demand.io is evolving and pushing new boundaries. Our continued product innovation, most recently with SimplyCodes, requires equally daring content strategies to tell compelling stories in the e-commerce world. We’re looking for a creative and energetic Content Marketing Manager specialized in long form video content (primary focus on YouTube) to join the team in our passion for building world-class user experiences.

Here’s the skinny on us — We’re a small team of egoless tech leaders and market makers working collaboratively to build services that solve everyday consumer problems. We’re focused on creating best-in-class experiences that elevate our products in the eyes of users through interaction and expressive visual design. With 50 employees worldwide, you’ll be joining us at our new state-of-the-art headquarters in West LA where we can do our best work, including new content production and design studios. We operate as an equity partnership, offering outsize compensation packages through profit-sharing to senior management. We believe strongly in aligned incentives as the vehicle for boosting team performance.

Responsibilities:

• Develop and execute a comprehensive video content strategy to drive brand awareness, user acquisition, and engagement across YouTube and other relevant platforms.
• Conduct in-depth research on trending couponing topics, industry trends, and user preferences to develop video concepts that resonate with our target audience.
• Collaborate with cross-functional teams including marketing, design, and product to ensure video content aligns with our brand guidelines, messaging, and objectives.
• Create compelling long-form YouTube videos that educate, entertain, and grow the user discovery of SimplyCodes, establishing it as the premier couponing resource for savvy shoppers.
• Plan and manage video production from ideation to final editing, including scriptwriting, storyboarding, filming, and post-production editing.
• Optimize video content for SEO, ensuring maximum visibility and discoverability on YouTube and other search platforms.
• Monitor and analyze video performance metrics, leveraging data-driven insights to optimize content strategy and drive continuous improvement.
• Stay up to date with the latest video marketing trends, YouTube best practices, and emerging platforms to identify new opportunities for growth.
• Transform existing high-performing SEO blog content into digestible YouTube scripts and produce videos with internal and/or resources.

Qualifications:

• Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design tools (e.g., Adobe Photoshop, Canva).
• Exceptional communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Passion for couponing, savings, and staying up to date with the latest trends in the e-commerce industry.
• Strong storytelling and scriptwriting skills, with the ability to translate complex ideas into engaging and accessible content.
• Strong analytical mindset, comfortable working with video performance metrics and leveraging data to drive strategic decisions.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Deep understanding of YouTube platform dynamics, algorithm, and best practices for maximizing organic reach and engagement.
• Proven experience in content marketing, with a focus on creating long-form YouTube videos that succeed in driving views and engagement.

If you are an enthusiastic content marketer with a flair for creating captivating YouTube videos and want to join a dynamic team that is transforming the shopping couponing landscape, we want to hear from you!

SimplyCodes is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.