Communications & Community Manager Jobs

Organizational Information

At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.

For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.

The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position.

Purpose of the Position

The Communications and Community Manager is responsible for developing and executing a strategy that supports brand health and business initiatives in a variety of communications to Connections Academy and Pearson Online Academy families and schools, and to the public. The person in this role will work closely with key stakeholders throughout Pearson to ensure messaging is accurate, aligned, and consistent, and resonates with its intended audience, continually monitoring results and adjusting strategy as needed to optimize message delivery.

Core Tasks And Responsibilities

• Oversee cross-team moderation efforts to ensure timely, accurate, brand-focused responses to posts/comments on all social media platforms.
• Continuously improve performance by analyzing appropriate social data/metrics, insights, and best practices, then acting on the information.
• Manage Connections Academy and Pearson Online Academy school relationships as it relates to social media content and moderation.
• Establish new/nurture existing relationships with various Pearson Virtual Schools teams who are responsible for communicating with customers directly (including, but not limited to enrollment, placement, special education, curriculum, tech support, and Learning Coach support) to ensure accurate, consistent customer messaging that resonates with the audience.
• Develop and execute a community engagement strategy for brand and school social media accounts, focused on providing extraordinary customer experience, building and protecting brand reputation, driving traffic and leads, nurturing leads, and retaining customers.
• Maintain awareness of company risks and industry trends affecting partner schools and proactively prepare a communications plan based on possible outcomes.
• Set team objectives and analyze report data, providing insights with recommendations to optimize ROI.
• Oversee efforts to build brand reputation through review site optimization.
• Manage communication regarding crisis situations with leadership and cross-functionally.
• Develop and execute a customer-centric communications strategy for schools and families related to product and brand updates, incidents, and crisis situations using a singular narrative tailored to each audience.
• Serve as social media Safeguarding Lead. Attending required safeguarding training; apply relevant Safeguarding protocols in all conversations with families and the public; quickly and accurately report all Safeguarding concerns to local and global safeguarding teams as they arise.
• Manage social media management platform vendor relationship to optimize platform performance specifically as it relates to Pearson Virtual School needs.
• Partner with key stakeholders (including but not limited to Schools, Public Relations, School Success Partner Team, Legal, Global Corporate Affairs and Marketing, Business Development and Sales) to ensure alignment on communications approach and messaging.

Qualifications

• Ability to balance the needs of sometimes competing customer bases, comfortable working with all levels of management
• Experience resolving customer conflict and a desire to delight the customer
• Awareness of and proficiency with communications technologies including Office 365, Google suite, and familiar with learning management platforms.
• 10+ years of communications, marketing, or related field
• Proven ability to craft compelling communications that are clear, concise, and conversational and make creative use of text, video, and images
• Bachelor's degree in; Communications, Marketing, or related field.
• Deep knowledge of social media channels and other relevant communications platforms
• Experience in crisis communications management with an adept ability to thrive in high pressured situations
• Demonstrated ability to manage multiple projects and time-sensitive priorities with swift, thoughtful, and organized action

Capabilities

• Strong problem-solving skills and attention to detail.
• Effective at change management (social platforms, strategy, budget cuts, etc.)
• Goal-oriented self-starter with a strong desire to innovate. Able to self-manage and multi-task; works well independently and as part of a team.
• Advocates for customers and works to quickly to address pain points with a goal toward transforming even the most unhappy customer into a brand ambassador.
• Strong and confident leader; creates strong morale and inclusive spirit within the team, proactively addresses team performance and communication challenges, and blends new people into teams when needed.
• Undaunted by the immediate deadline nature of crisis situations and social media; able to quickly generate communications that are accurate, grammatically correct, and on-target. Availability nights and weekends as needed to respond to crises.
• Thrives in a cross-functional environment.
• Takes personal responsibility -- Respects deadlines and meets them. Takes ownership of work, even when the outcome is less than ideal, and learns from experience. Not afraid to ask questions.
• Customer-centric; ability to engage and develop relationships with customers (both internal and external). Acts always with the customer’s needs, desires, and frustrations in mind.
• Effortless communicator: quickly synthesizes information and delivers clear, concise and friendly communication -- both verbal and written -- to customers and coworkers.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

The minimum full-time salary range is between $90,000-$110,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

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What To Expect From Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 12412