Co-Founder, Chief Marketing Officer

Co-Founder, Chief Marketing Officer

About the job

The Visionaries is seeking a strategic and visionary Chief Marketing Officer (CMO) to lead their marketing efforts and drive the brand's growth and success. As CMO, you will play a critical role in shaping their marketing strategy, building the brand presence, and delivering impactful marketing campaigns that resonate with the target audience.

What we have for you:

• Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location.
• Equity position on every project the studio develops.

Responsibilities:

Marketing Strategy and Planning:

• Define target audience segments, positioning, and messaging strategies to differentiate our brand and drive customer engagement.
• Conduct market research, competitive analysis, and customer insights to identify market trends and opportunities, and translate them into actionable strategies.
• Develop and execute the company's overall marketing strategy to achieve business objectives, increase brand awareness, and drive customer acquisition and retention.

Brand Management and Positioning:

• Oversee brand development initiatives, ensuring consistent messaging and brand positioning across all marketing channels and touchpoints.
• Develop and maintain brand guidelines and standards, ensuring brand integrity and consistency in all marketing communications.
• Drive brand awareness and recognition through innovative marketing campaigns, partnerships, and community engagement.

Marketing Campaigns and Communication:

• Lead the development and execution of integrated marketing campaigns, leveraging various channels such as digital marketing, social media, content marketing, events, and PR.
• Collaborate with cross-functional teams, including product management, sales, and creative teams, to ensure seamless execution and alignment with marketing objectives.
• Create compelling content and messaging that effectively communicates the value proposition of our products and services to the target audience.

Digital Marketing and Customer Experience:

• Champion customer-centricity and ensure a seamless customer experience across all marketing touchpoints, from initial brand awareness to post-purchase engagement.
• Drive digital marketing initiatives, including website optimization, SEO/SEM, email marketing, social media, and marketing automation, to enhance customer engagement and lead generation.
• Monitor digital marketing performance, analyze data, and utilize insights to optimize campaigns, improve user experience, and drive measurable results.

Team Leadership and Development:

• Foster cross-functional collaboration and alignment, working closely with other departments to drive a unified and integrated approach to marketing.
• Build and lead a high-performing marketing team, fostering a collaborative and innovative culture.
• Provide strategic guidance, mentorship, and professional development opportunities to team members, promoting their growth and success.

Qualifications:

• Exceptional communication and presentation skills, with the ability to effectively articulate ideas, influence stakeholders, and build strong relationships.
• Bachelor’s degree in marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• Excellent leadership and people management skills, with the ability to inspire and motivate a team.
• Strong knowledge and experience in digital marketing, content marketing, social media, and marketing automation.
• Deep understanding of brand management, marketing principles, and customer-centric strategies.
• Strategic thinker with strong analytical skills and the ability to translate data and insights into actionable marketing strategies.
• Proven experience as a senior marketing leader, with a track record of developing and executing successful marketing strategies in a fast-paced environment.
• Experience in a startup environment is a must
• Demonstrated ability to thrive in a dynamic and rapidly evolving industry, adapting to market trends and driving innovation.

Join the team as Co-founder, Chief Marketing Officer, and you will have the opportunity to shape and drive our brand's growth and success. If you are a strategic thinker, a visionary leader, and passionate about building impactful marketing strategies, we invite you to apply and contribute to our continued growth.

Thank you for your interest in Joining the Journey!

To ensure you completed the application process, we ask that you also send a copy of your resume and cover letter to our Founder, Peter Yassopoulos. Please be sure to use the email address provided below.

The email address is [email protected]