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Category Manager - Remote
Company | Eagle Family Foods |
Address | Ohio, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-09-20 |
Posted at | 8 months ago |
At Eagle Foods we are builders.
- Partner with Marketing and lead monthly business reviews, on category, brand, and competitive performance:
- Prepare and advise on trends and business performance across retailers utilizing internal and external data sources (Nielsen custom & syndicated data, consumer household panel, customer data portals, etc.)
- The Category Manager will act as the category expert of our brands by providing best in class category and shopper insights and actionable go-to-market recommendations
- Industry trends that leverage brand growth initiatives and product launches
- Bachelor’s Degree required
- Support annual planning, channel/customer projects/duties as needed.
- Manage and maximize use and output of standardized reporting across category
- Best in class analytical skills
- Influence the line review process with shopper insights and data to make recommendations on optimal assortment, plan-o-gram space allocation and flow
- 5
- Lead the process of developing and delivering innovative and insightful Sales Enablers to support sell in at all customers
- Review and prepare analysis and reporting (sales, competitive activity, promotional results, etc.)
- The role will be an independent contributor, with no direct reports
- Lead training for new analytical tools and resources for the Sales’ Team
- Manage regular competitive review and reporting across retailers by providing relevant category and shopper insights to drive assortment, distribution, category placement and aisle recommendations
- Years experience within a CPG organization, experience in customer facing sales position is preferred but not required
- Consumer insights, and category
- Strong knowledge of Financial and Consumption data
- Compile and present Post Promotional Analytics reports across the enterprise, including field sales, internal sales, marketing, finance, and the executive team.
- S/He will partner with field sales and cross-functional teams (Marketing, Sales Strategy & Planning, Manufacturing, Supply Chain and Finance) to develop and grow total category sales by analyzing syndicated data, shopper
- Own DSMP (Distribution, Shelving, Merchandising, Price) KPI tracking to monitor execution across all customers
- Self-starter with the ability to understand business fundamentals from an opportunity or challenge perspective, then convert that insight to sustainable strategies and action plans for growth
- Advanced knowledge of Microsoft Excel, PowerPoint, and Word
- Ability to build category stories through utilization of data and analytics
- Strong knowledge of data sources that include syndicated data (Nielsen/IRI) and trade spend reporting
- Clear, consistent communication skills
- Strong analytics mindset, specifically turning data into insights
- Project management skills and ability to prioritize and multitask against several complex projects at a time.
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