Brand Manager-Smoke Free Products

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Our success depends on people who are committed to our purpose and have an appetite for progress.

We are excited that our US headquarters in NYC has moved to Stamford, Connecticut as of November 2022. Our beautiful new location is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.

The Brand Manager will define the local consumer segmentation and being the centerpiece to the development and deployment of online and offline content, marketing, and optimization. with the objective to drive consistent positive customer relationship and business growth.

Responsible for communication & contents development and deployment of concept, master communications, visual guidelines for all portfolio-based projects (promos, campaigns, Launches, LEP offers, portfolio cycles) initiated by Portfolio, CXteams, and channel teams. This includes driving the project cross-functionally and ensuring deployment of omni-channel toolboxes and consistency of content.

Utilize adult consumer insights to generate relevant content and using a wide range of offline and online marketing touchpoints which includes Websites, CRM, SMS, social content, digital banners etc. to accelerate learning, experiencing, living, and sharing of consumers as well as creatively activating our database with the objective of delivering highly personalized messages and ability to dial up local relevance among different consumer segments. The position will also lead the consumer entertainment strategy & event management.

Your ‘day to day’

• Deploy mechanisms to make our databases more dynamic to allow targeting and personalization and setting KPIs in place- NPS. Cross-functional collaboration to adhere to regulatory requirements, including FDA submission.
• Manage 3rd party creative / content / social media agencies and work closely with digital team for architecture design, configuration, testing and deployment of contents via all available communication channels. Ideation and creation of communication collaterals that compel target audience into further actions.
• Deployment across all touchpoints (Thematic campaigns) and accountable for quality of final deployments. Risk Management & content compliance to brand & legal requirements (and optimized for search and user experience)
• Lead for development of concept, Master communications, visual guidelines for portfolio promo communications and lead projects (of high complexity and provide supervision to AMM and Mk Exec). Online and Offline content strategy – contact point for OC for master assets. Offline & online content trans- creation and management (All comms support including brochures, on screen comms, POS materials for Horeca, IQOS booths/kiosks, website, etc.)
• Liaise with digital team who manage 3rd party agency for delivery of digital media amplification by creating and implementing campaigns that will drive brand awareness, sales conversion and increase customer retention.
• Develop and execute the consumer entertainment strategy planning events, concerts content, defining project timelines, budgets and resources. Coordinate with vendors and other stakeholders to ensure the success of the events.
• Participate in the Consumer Experience leadership team governance and provide input and recommendation to overall Consumer Experience short / long term plans as journey stage subject matter expert - Develop the consumer centricity mindset and consumer data driven decision making across the entire market/cluster organization
• Lead the development of an agile communication strategy with input from consumer experience teams and channel teams. To develop periodic planned and unplanned content calendar, online and offline conversion program driven by personalized brand contents, in line with overall RRP commercialization strategy.
• Manage content development budget, in line with OB and RF. Content Versioning and A/B Testing and monitor content effectiveness - consumer F/B

Who we’re looking for

• Bachelor’s Degree with a minimum of 10 years of working experience in brand marketing / digital content making / publishing.
• Experience in engaging with different business stakeholders and influencing people; project management and communication, as well as some planning and budget skills are an asset, out of the box creative thinking passion.
• Demonstrate excellent taste on creating or curating multiple types of content, and are well connected to various communities / media.
• Legally authorized to work in the US.

Annual Base Salary Range $144,000 - $198,000

What we offer

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
• Take pride in delivering our promise to society To improve the lives of a billion smokers.
• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

Philip Morris International (PMI) has been an entirely separate company from Altria and Philip Morris USA since 2008, with PMI focusing on international markets outside the United States. PMI has never sold cigarettes in the United States.

PMI is an Equal Opportunity Employer

PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.

Philip Morris International is committed to a safe workplace. We have implemented COVID-19 safety protocols that meet or exceed local public health guidelines. Workplace safety remains our number one priority. As a result, PMI recommends all US- and Canada-based employees to be vaccinated in order to access any of our facilities; this is subject to change solely at the Company’s discretion.