Brand Director, Innovation Jobs

Who We Are
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
How You Will Make An Impact
Reporting to the VP of Brand Management, the Brand Director of Innovation will be responsible for developing comprehensive analyses and extracting insights that drive our innovation roadmap and product development strategy. The Brand Director of Innovation will work cross functionally to identify new Frida opportunities by analyzing consumer insights data, defining product criteria and pricing, and building project briefs to set up R&D teams for success in executing on opportunities while achieving financial business goals. Responsibilities to include:

• Work cross functionally to achieve brand objectives while delivering brand building strategies
• Consistently conduct market analysis to understand market trends and generate powerful insights to understand what drives our consumers to purchase
• Clearly articulate product requirements for Industrial Designers, Engineers, and executional teams that set up the project for success
• Recommend optimal product pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels
• Develop R&D and portfolio strategy that supports Frida’s long term business strategy
• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine plans, SKU strategy, and maximize market presence
• Collaborate with Consumer Insights team to conduct research on new innovation/product concepts
• Other projects as assigned
• Own innovation roadmaps including white space opportunities, extensions, and expansions
• Become a brand and category subject matter expert in launch of innovations
• Work with internal teams to leverage sales and consumer insights and translate into cross-channel marketing initiatives with clear KPIs
• Own the innovation launch timelines, driving multiple product launches across the business
• Evaluate a broad set of data inclusive of consumer data, brand studies, sentiment analysis, reviews, and business performance data to inform product briefs and opportunities

What You Will Need

• Excellent communicator with strong written, verbal, and presentation skills
• Proactive, can operate autonomously, but also collaboratively as part of a team
• In-depth understanding of brand development with appetite to dig into market trends, consumer insights, and category dynamics
• Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
• 8+ years of experience in Brand Marketing, preferably in CPG
• Ability to manage multiple projects at once, strong organizational skills
• Proficient in Microsoft Office Business Suite including PowerPoint and Excel
• Ability to write up and validate consumer concepts for innovations and communications

Who You Will Work With
Frida is an organization that values collaboration and community. As the Brand Director, you will work closely with Marketing Activation, Strategy, Sales & Sales Planning, Data Analytics, Consumer Insights and Product Development.
Why You Will Love Working at Frida

• Learning & development opportunities for professional and personal growth
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
• 401k matching up to 4% with immediate vesting
• Exclusive employee product discounts
• Comprehensive medical, vision, and dental plans
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• Dog friendly office - feel free to bring your best buddy with you to work!
• Robust health benefits including:
• Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
• Employer paid life insurance
• Flexible paid pregnancy and parental leave
• Weekly wellness programming including manicures & pedicures, massages, and carwashes

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy