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Assistant Director Of Marketing & Branding
Company | Stauffers of Kissel Hill |
Address | Lititz, PA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-08-24 |
Posted at | 9 months ago |
Stauffers of Kissel Hill has a career opportunity for the ideal candidate to join their marketing team.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Lead internal & external teams to develop and execute promos and campaigns that align to approved standards.
- Develops a plan to meet Board of Directors donation level total. Implements the plan with respect to both product and cash donation. Ensures the plan meets budget.
- Excellent communicator in both written and verbal forms
- Acts as the guardian of the brand ensuring that all communication is aligned to brand approved standards.
- Responsible to direct inquires to best suited team member to respond.
- Working knowledge of Microsoft Suite, WordPress, Adobe Suite, Google Docs
- Facilitates collaboration with Fresh Foods/Home & Garden COO's regarding day-to-day details, direction, and decisions for each line of business marketing plan.
- Bachelor Degree in Marketing, Communications, Media or a related field plus 7 -10+ years of relevant professional experience.
- Responsible for developing and distributing publicity for general notices, events, general news articles and arranging business related interviews as needed.
- Experience with digital, content and social media marketing
- Acts as Public Relations lead contact person
- Develop & manage the annual marketing and advertising budget to achieve both short- & long-term corporate objections.
- Proactively seek out opportunities to build awareness and increase frequency/loyalty.
- Plans and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Oversees the daily activities of the marketing team, manage priorities/performance and deliver evaluations.
- Maintain a competitive and innovative stance by monitoring competitor products, promotions and marketing activities/trends.
- Develop content marketing communications for website, email and social.
- Creative yet process-driven with an appreciation for analytics
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