Manager–Web Analytics Enablement Jobs

Migration Expertise: Direct and manage complex website analytics migrations, especially those involving intricate media and large data structures.

Operational Excellence: A proven ability to manage multiple projects simultaneously, meet tight deadlines, and thrive under pressure.

Reporting Excellence: Design and implement advanced reporting methodologies, utilizing segments, calculated metrics, and dashboarding to provide comprehensive insights.

(relevant for internal applicants only)

S&P Global delivers essential intelligence that powers decision making.

Minimum of 3 years of experience in a product management capacity or similar function, engaging with engineers and data professionals.

Player-coach management style for one analyst who supports in creating reports and actionable insights from the tools and datasets.

Minimum of 5 years of experience working with web analytics tools including experiences with Adobe Analytics.

Develop and maintain a clear product vision and roadmap for web analytics based on organizational needs and business goals.

Collaborate with cross-functional teams, such as Engineering, Marketing, and eCommerce, to develop and deliver web analytics products and features.

Oversee tagging of ecommerce features, ensuring proper data collection and analysis.

Hands-on experience with tools such as Looker Studio, A/B testing tools, UX tools, web content management systems and heat mapping tools

Hands-on experience in GA4; GA4 certification a plus

Responsible for helping to architect the core business’ user experience

Utilize Google Tag Manager to implement events and success measures

Manages advanced analytics requests tied to web properties working with IT

Minimum 3 years of hands-on experience in user experience, CRO and/or A/B testing

Write stories with detailed requirements for SEO enhancements, manage prioritization of SEO backlog and track implementation and resultant performance.

Experience with Google Tag Manager required.

Proven experience with full Google Analytics Suite (Google Tag Manager, Google Data Studio, Google Optimize, BigQuery, etc).

May manage a team of individual contributors or outside digital agencies/consultants.

You are able to work remotely and have access to high-speed internet.

Bachelors or advanced degree in business, marketing, computer science or equivalent experience required.

Manage Google Analytics / GTM for internal product tracking

Expertise in Google Tag Manager (GTM) and other tag managers a plus

Experience in tracking implementation for eCommerce

Experience in implementation of data layers, including eCommerce

Experience in test execution and troubleshooting

Experience in creating dashboards using visualization tools: Tableau and Looker Studio

Conduct stakeholder consultations to understand their business requirements and ensure the GA4 implementation meets their specific needs.

Set up BigQuery connections for Universal Analytics/GA4 properties to lift and shift data for storage, extract and mining.

Develop comprehensive data tracking and measurement plans, and create implementation guides.

Deploy data tracking and measurement solutions using GA4, including event tracking, custom dimensions, and custom metrics.

Ensure that GA4 implementations meet industry standards for data privacy, data security, and data accuracy.

Conduct quality assurance testing on GA4 implementations to ensure that data is being tracked accurately and completely.

Develop user stories, acceptance criteria, BRD, solution designs, tagging plans, and other artifacts to support the development of analytics capabilities.

Analyze and interpret data to provide insights and recommendations for improving web performance, user experience, and business outcomes.

Minimum 3 years of experience in web analytics implementation, with a focus on digital marketing, e-commerce, or customer experience optimization.

Agency or consultancy experience required.

Knowledge about Agile product development environment, with a deep understanding of Scrum, Kanban, or other Agile methodologies.

Knowledge in structuring JavaScript objects (dataLayer, digitalData, uTag etc..) and JavaScript Object Notation (JSON)