Director Of Marketing, Direct Mail
By Beyond Finance At United States
Excellent project management and organizational skills; strong attention-to-detail (executing programs and delivering results)
Utilize data and analytics to create and refine marketing plans and forecasts for the channels and efforts under management.
Manage the development and implementation of ongoing test and learn plans to iterate and optimize results month over month.
7+ years of experience with developing, managing, and optimizing direct mail programs leveraged to drive customer acquisition (or similar).
Experience with CRM marketing via complimentary channels including email and display is strongly desired.
Experience creating robust segmentation with customized creatives to drive engagement within each segment.