Digital Marketing Strategy Manager (Remote Or In-Office)
By TruStage At Madison, WI, United States
Assist in the development & management of a diverse set of marketing tactics.
Monitor industry trends and conducts competitive analysis. Analysis may include business models, experience framework and marketing technology in digital.
Oversee day-to-day accountabilities and alignment to department and team goals.
Bachelor’s degree in business, finance, or related field.
7+ years of experience managing digital media, including channel strategy & tactical execution.
B2B business model experience preferred.

Are you an experienced Digital Marketing Strategy Specialist looking for a new challenge? We are looking for a creative and analytical thinker to join our team and help us develop innovative strategies to reach our target audience. If you have a passion for digital marketing and a knack for developing effective strategies, this could be the perfect job for you!

Overview:

A Digital Marketing Strategy Specialist is responsible for developing and executing digital marketing strategies to increase brand awareness, generate leads, and drive sales. They are responsible for creating and managing campaigns across multiple digital channels, such as email, social media, search engine optimization, and website optimization. They must have a strong understanding of digital marketing trends and technologies, and be able to analyze data to measure the success of campaigns.

How To Become an Digital Marketing Strategy Specialist:

To become a Digital Marketing Strategy Specialist, you should have a bachelor’s degree in marketing, business, or a related field. You should also have experience in digital marketing, including knowledge of SEO, SEM, and analytics. Additionally, you should have strong communication and organizational skills, as well as the ability to work independently and manage multiple projects.

Digital Marketing Strategy Specialist Skills:

• Digital marketing strategy
• SEO/SEM
• Campaign management
• Data analysis
• Social media marketing
• Content creation
• Project management
• Communication
• Organizational skills
• Analytical skills

What is Digital Marketing Strategy Specialist Knowledge?

• Digital marketing trends and technologies
• SEO/SEM best practices
• Social media marketing strategies
• Content marketing strategies
• Email marketing strategies
• Web analytics
• Conversion optimization
• A/B testing

What is Digital Marketing Strategy Specialist Responsibilities?

• Develop and execute digital marketing strategies
• Create and manage campaigns across multiple digital channels
• Analyze data to measure the success of campaigns
• Optimize campaigns to maximize ROI
• Monitor and report on campaign performance
• Stay up-to-date on digital marketing trends and technologies
• Collaborate with other departments to ensure alignment with overall marketing objectives

What is Digital Marketing Strategy Specialist Experience?

• Previous experience in digital marketing
• Knowledge of SEO/SEM, analytics, and other digital marketing tools
• Experience with content creation and optimization
• Experience with A/B testing and conversion optimization
• Experience with project management

What is Digital Marketing Strategy Specialist Qualifications?

• Bachelor’s degree in marketing, business, or a related field
• Strong communication and organizational skills
• Ability to work independently and manage multiple projects
• Analytical skills and attention to detail
• Knowledge of digital marketing trends and technologies

Digital Marketing Strategy Specialist Educations:

• Bachelor’s degree in marketing, business, or a related field
• Digital marketing certifications
• Courses in SEO/SEM, analytics, and other digital marketing tools
What tools help Digital Marketing Strategy Specialist work better?
• SEO/SEM tools such as Google Ads and Bing Ads
• Social media management tools such as Hootsuite and Sprout Social
• Content management systems such as WordPress and Drupal
• Web analytics tools such as Google Analytics and Adobe Analytics
• Email marketing tools such as MailChimp and Constant Contact
• A/B testing tools such as Optimizely and VWO
Good tips to help Digital Marketing Strategy Specialist do more effectively?
• Stay up-to-date on digital marketing trends and technologies
• Analyze data to measure the success of campaigns
• Optimize campaigns to maximize ROI
• Collaborate with other departments to ensure alignment with overall marketing objectives
• Utilize automation tools to streamline processes
• Leverage A/B testing to optimize campaigns
• Monitor and report on campaign performance
Common Digital Marketing Strategy Specialist interview questions?
• What experience do you have in digital marketing?
• How do you stay up-to-date on digital marketing trends and technologies?
• What strategies do you use to optimize campaigns?
• How do you measure the success of campaigns?
• What tools do you use to manage campaigns?
• How do you collaborate with other departments to ensure alignment with overall marketing objectives?