Digital Marketing Specialist, Dynamic Social & Display
By Etsy At Brooklyn, NY, United States
Expertise with data integrations (pixel/S2S), privacy compliance, International strategy, app and video experience are of additional benefit
Lead external agencies and technologies effectively; amplifying service/offerings and recognizing needs for strategic guidance/gaps in internal resources
In-house experience a plus, where you have learned to be resourceful by building positive relationships across the company
Supports Etsy’s global growth marketing program towards ambitious performance goals around return on lifetime value and habitual buyer creation
Deliver reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis
Partner with marketing team members to develop strategies across channels, such as holiday campaigns

Are you looking for an exciting opportunity to join a dynamic team and make an impact in the digital marketing and social media space? We are looking for a Digital Marketing and Social Media Specialist to join our team and help us reach our goals. You will be responsible for developing and executing strategies to increase our online presence, engage with our customers, and drive sales. If you have a passion for digital marketing and social media, and are ready to take your career to the next level, this is the job for you!

Overview Digital Marketing and Social Media Specialists are responsible for developing and executing digital marketing strategies and campaigns to promote products and services. They use a variety of digital marketing tools and techniques, such as search engine optimization (SEO), content marketing, email marketing, and social media marketing, to reach and engage target audiences. Detailed Job Description Digital Marketing and Social Media Specialists are responsible for developing and executing digital marketing strategies and campaigns to promote products and services. They use a variety of digital marketing tools and techniques, such as search engine optimization (SEO), content marketing, email marketing, and social media marketing, to reach and engage target audiences. They also monitor and analyze the performance of digital marketing campaigns and make adjustments as needed to ensure maximum effectiveness. Job Skills Required
• Knowledge of digital marketing tools and techniques, such as SEO, content marketing, email marketing, and social media marketing
• Ability to develop and execute digital marketing strategies and campaigns
• Knowledge of web analytics tools and techniques
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Ability to work under pressure and meet deadlines
Job Qualifications
• Bachelor’s degree in marketing, communications, or a related field
• At least two years of experience in digital marketing and social media
• Proficiency in web analytics tools and techniques
• Knowledge of HTML, CSS, and other web development technologies
Job Knowledge
• Knowledge of digital marketing tools and techniques, such as SEO, content marketing, email marketing, and social media marketing
• Knowledge of web analytics tools and techniques
• Knowledge of HTML, CSS, and other web development technologies
Job Experience
• At least two years of experience in digital marketing and social media
Job Responsibilities
• Develop and execute digital marketing strategies and campaigns
• Monitor and analyze the performance of digital marketing campaigns
• Create and manage content for digital marketing campaigns
• Optimize digital marketing campaigns for maximum effectiveness
• Manage and maintain digital marketing channels
• Monitor and respond to customer inquiries on social media
• Track and report on digital marketing metrics
• Stay up-to-date on digital marketing trends and best practices