Vp Demand Generation Jobs in Iowa

Maintain knowledge of Relativity’s offerings, partner offerings, industry/product solutions, customer applications, competitive product differences as well as evolving strategies.

Manage multiple campaigns simultaneously and make adjustments as needed to optimize results.

Maintain knowledge of digital marketing best practices.

2+ years of experience and proven results in developing effective email marketing campaigns.

Highly accountable with ability to handle multiple projects, manage competing priorities and workflows.

Experience with marketing automation tools (Marketo strongly preferred).

Understanding of pipeline management and metrics

Experience with CRM/marketing automation tools, preferably Salesforce and Pardot

Experience in sourcing and overseeing vendors for marketing program execution

Excellent verbal and written communication skills

Develop, optimize and scale regional demand generation and awareness strategies that meet top of funnel and pipeline targets.

Partner with sales and marketing teams to create and execute account marketing plans that drive market growth for top-tier accounts.

Bachelor’s Degree or history of relevant experience with a concentration in demand generation, campaign management, or digital marketing preferred

Develop, manage and monitor digital campaign budgets for your respective segments

Optimize and manage the performance of nurture campaigns, lead and demand generation activities

Improve knowledge and become a subject matter expert for your respective solution segment

3-6 years professional experience independently managing complex projects involving cross-functional internal and customer stakeholders

Operational or client services background with Hospital & Health System, Providers, and/or Payers, experience preferred

Experience and ability to use digital tools for marketing and project management, like: HubSpot, Sprout Social, Semrush, etc.

2+ years of experience with lead and demand generation experience and knowledge

Strong organizational abilities and ability to self-manage and self-organize tasks and projects in order to meet deadlines

Experience working with remote teams and with remote work tools and applications like Slack, Trello, ClickUp, Google Suite, and Zoom

Additional responsibilities related to demand generation copywriting as needed

4+ years of experience in Demand Generation & B2B copywriting

1+ years of sales development or account management (SaaS experience a plus)

Outstanding communication and presentation skills including writing emails, presenting metrics and results

Experience with Salesforce and HubSpot or similar marketing/sales automation tools

Strong analytical skills and attention to details

100% paid for benefits: health, dental, and vision insurance

Executing on demand generation, nurture, and lead qualification

Lead and manage a remote team of SEO, SEM, and content-creation contractors.

5+ years’ experience in enterprise demand generation, preferably in a growing SaaS environment

Self-starter, ability to work cross functionally, own key projects and initiatives, drive to completion and offer share-outs on progress

Solid communication and relationship building skills, understanding the value of fostering and building key relationships across the company, partners, and customers.

Digital fluency in a remote-first/hybrid company

Strong digital marketing background, website, and top-of-funnel performance experience

Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion.

5+ years of experience in B2B demand generation.

Extensive experience implementing enterprise programs and processes.

Understanding and experience working with high touch sales motions.

Understand company's products and customer journeys and how to successfully market and engage their key targets and personas.

Expand the distribution footprint beyond owned channels like blog, email, and social through testing and experimentation.