Senior Marketing Analytics Manager
By S&P Global At District of Columbia, United States
Optimization Tools: Experience or familiarity with tools that aid in optimization and testing, such as Google Optimize or Adobe Target.
Technical Documentation: Oversee the preparation of comprehensive Q&A documents for newly implemented tags, ensuring clarity and accuracy, and facilitating smoother integrations.
Proven capability in overseeing and guiding A/B testing methodologies and analysis, ensuring marketing strategies are continually refined and optimized.
A history of effective collaboration with senior figures in marketing and analytics, ensuring a cohesive and aligned approach to marketing strategies.
Bachelor's degree in Marketing, Business, Statistics, or a related field.
(relevant for internal applicants only)