Consumer Insights Sr Analyst
By Schwan's Company At Greater Minneapolis-St. Paul Area, United States
3+ years of experience in a Consumer Insights or Shopper Insights role, ideally in a CPG or food company
Experience in market research methodologies and processes, market research vendors and consumer insights
Experience presenting to large or small groups both in-person and in a virtual environment
Experience with syndicated data and panel data (Numerator, IRI/Nielsen panel, or similar)
Experience with marketing/strategy roles is a plus
Proactiveness and bias for action

Are you an analytical thinker with a passion for understanding consumer behavior? We are looking for a Consumer Insights Analyst to join our team and help us uncover valuable insights about our customers. You will be responsible for analyzing data, identifying trends, and developing actionable insights to inform our marketing and product strategies. If you are excited to join a fast-paced, dynamic team and make an impact, this is the job for you!

Overview:

A Consumer Insights Analyst is responsible for gathering and analyzing data to gain insights into consumer behavior and preferences. They use this data to inform marketing strategies, product development, and customer service initiatives. They must be able to interpret data and draw meaningful conclusions from it.

Detailed Job Description:

A Consumer Insights Analyst is responsible for collecting, analyzing, and interpreting data to gain insights into consumer behavior and preferences. They use this data to inform marketing strategies, product development, and customer service initiatives. They must be able to interpret data and draw meaningful conclusions from it. They must also be able to communicate their findings to stakeholders in a clear and concise manner.

What is Consumer Insights Analyst Job Skills Required?

• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Proficiency in data analysis tools and software
• Knowledge of consumer behavior and market trends
• Ability to interpret data and draw meaningful conclusions
• Ability to work independently and in a team environment

What is Consumer Insights Analyst Job Qualifications?

• Bachelor’s degree in marketing, business, economics, or a related field
• Experience in data analysis and consumer insights
• Knowledge of market research methods and techniques
• Proficiency in data analysis tools and software

What is Consumer Insights Analyst Job Knowledge?

• Knowledge of consumer behavior and market trends
• Knowledge of market research methods and techniques
• Knowledge of data analysis tools and software
• Knowledge of statistical analysis and data mining

What is Consumer Insights Analyst Job Experience?

• Experience in data analysis and consumer insights
• Experience in market research and data analysis
• Experience in interpreting data and drawing meaningful conclusions

What is Consumer Insights Analyst Job Responsibilities?

• Collect and analyze data to gain insights into consumer behavior and preferences
• Interpret data and draw meaningful conclusions from it
• Communicate findings to stakeholders in a clear and concise manner
• Develop marketing strategies, product development, and customer service initiatives based on insights
• Monitor market trends and consumer behavior to identify new opportunities