Director, Client Experience Jobs
By Assembly Global At Los Angeles, CA, United States
Connect the dots across multiple campaigns or accounts to continually tighten up recommendations that incorporate client/senior management feedback
Experience planning and executing across all media channels, traditional/linear and digital
Deep knowledge of performance media, audience strategy creation/application using syndication resource tools (i.e., MRI, Forrester, YouGov, Comscore), and marketing technology landscape
Business intelligence and competitive reporting knowledge/tool familiarity (i.e., Kantar, Nielsen) and narrative crafting
Lead media team in developing strategy/media plans that answer to the client’s business objectives
Communicate effectively with activation, sales, and internal team members to ensure direction is clear to minimize confusion