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Account Based Marketing Lead Jobs in Colorado

Customer Marketing Manager (Denver-Based)
By Wiz At Denver, CO, United States
5+ years of Marketing experience, including a dedicated focus on Customer Marketing for 3+ years within the technology/SaaS/Security space.
Experience collaborating cross-functionally with key stakeholders across the business.
Uncover new customer champions for case studies, customer testimonials, logo approvals, speaking opportunities, peer reviews, etc.
Collaborate cross-functionally with sales, customer success, and product teams to identify and recruit new champions.
Educate the field on customer reference best practices.
Create customer reference materials at scale using our reference platform and drive advocacy activities within our customer community.

Are you an experienced Account Based Marketing Lead looking to take your career to the next level? We are looking for a creative and strategic thinker to join our team and help us drive our ABM strategy forward. If you have a passion for developing and executing ABM campaigns that drive results, then this is the job for you!

Overview:

The Account Based Marketing Lead is responsible for developing and executing account-based marketing strategies to drive customer acquisition and retention. This role requires a deep understanding of the customer journey and the ability to develop and implement marketing plans that align with customer needs. The Account Based Marketing Lead will work closely with sales and marketing teams to ensure that campaigns are targeted, effective, and successful.

Detailed Job Description:

The Account Based Marketing Lead will be responsible for developing and executing account-based marketing strategies to drive customer acquisition and retention. This role requires a deep understanding of the customer journey and the ability to develop and implement marketing plans that align with customer needs. The Account Based Marketing Lead will work closely with sales and marketing teams to ensure that campaigns are targeted, effective, and successful. Responsibilities include:

• Developing and executing account-based marketing strategies to drive customer acquisition and retention
• Analyzing customer data to identify target accounts and develop tailored marketing plans
• Working with sales and marketing teams to ensure campaigns are targeted, effective, and successful
• Creating and managing campaigns across multiple channels, including email, social media, and digital advertising
• Tracking and measuring campaign performance and providing regular reports to stakeholders
• Developing and maintaining relationships with key stakeholders
• Staying up to date with industry trends and best practices

What is Account Based Marketing Lead Job Skills Required?

• Strategic thinking and problem-solving skills
• Excellent communication and interpersonal skills
• Strong analytical and data-driven decision-making skills
• Knowledge of customer journey and account-based marketing
• Proficiency in marketing automation and CRM tools
• Ability to manage multiple projects and deadlines

What is Account Based Marketing Lead Job Qualifications?

• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in account-based marketing
• Proven track record of successful campaigns
• Experience with marketing automation and CRM tools
• Knowledge of customer journey and account-based marketing

What is Account Based Marketing Lead Job Knowledge?

• Knowledge of customer journey and account-based marketing
• Understanding of marketing automation and CRM tools
• Familiarity with digital marketing channels, including email, social media, and digital advertising
• Understanding of data analysis and reporting

What is Account Based Marketing Lead Job Experience?

• 5+ years of experience in account-based marketing
• Proven track record of successful campaigns
• Experience with marketing automation and CRM tools

What is Account Based Marketing Lead Job Responsibilities?