Winfield Sales Representative (Implementation Specialist)

The WinField United Implementation Specialist serves as a direct partner and coach to our customer-owner’s top 1000 retail sellers to expand the retail seller’s competencies and selling skills. Responsibilities include daily direct farm-gate calls in partnership with the retail seller.

This is a remote position serving customers in Northeast Kansas . The successful candidate will be expected to be located in either the Salina, Concordia or Manhattan areas of Kansas.

Area of Responsibility

60% Sales Generation

• Coaches and trains top retail sellers at the farm-gate on products, programs, services, and technologies with the goal of influencing grower decisions
• Utilizes pre-call planning tools and approach
• Manages and grows business through a defined plan and consistent communication with assigned owners and internal teams with strong focus on STAMPS, seed, and services
• Records all relevant account details in the CRM software (Salesforce)
• Relies on agronomy or services experts for technical knowledge as needed

40% Strategy Execution

• Owns and is accountable for the FxF Plan and for digital and services adoption by retailer sellers
• Supports the retail seller in Answer Plot and post-harvest meetings
• Coaches and communicates at the farm-gate level the total acre value proposition to the top 1,000 retailer sellers including brand ladder, partnered and proprietary brand strategies, programs, pricing, services, and digital technology and platforms
• Manages discretionary and insight trial seed
• In partnership with top retailer sellers, executes by using tools such as the Master Alignment Plan (MAP), Farmer by Farmer (FxF) Plan, R7, FFT and ACRE sprints. Measures and monitors progress against plans.
• Coordinates with local manufacturer representatives
• Implements MAP with retail sellers

Responsible for the following Key Performance Indicators (KPI’s):

• Gross margin
• Sales and growth targets
• # of Retail Seller Coaching days
• Strategic imperatives

Required Qualifications:

• Travel up to 50%, including evenings and some weekends making direct farm-gate calls; may require working long hours during peak seasons
• Bachelor’s degree in agriculture or business-related field plus 3-5 years of industry or direct sales experience; or an equivalent of 7-9 years of proven work experience in industry or direct sales.
• Ability to work independently and manage productivity
• Proactive communicator with exceptional written, verbal, and formal presentation skills
• Trustworthy with a strong level of personal commitment
• Ability to make sound decisions and complete tasks in a fast-paced work environment
• Ability to coach and mentor others by suggesting improvements and leading change
• Understands how the key drivers of the business relate to each other and work together to produce profitable growth
• Must have current and valid state driver’s license
• Ability to see the “big picture” of the organization and the farmer’s operation
• Experience demonstrating agility and leading/adapting quickly to change
• Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce)
• Technical agriculture product / crop expertise and ability to develop and educate others on products, services, and programs
• Ability to effectively manage projects.

Competencies: