Vp, Product Marketing Strategy

Location: 100% Remote

Position Type: Full Time / Direct Hire

As VP, you will play a crucial role in shaping the brand’s positioning, driving growth, and ensuring our products remain innovative and competitive in the market. We are looking for a strategic leader who can drive product marketing initiatives, develop innovative strategies, and propel the brand to new heights of success.

In this leadership role, you will be responsible for driving the development and execution of our product marketing, strategy, and innovation initiatives.

Responsibilities:

• Develop pricing strategies and guidelines to maximize profitability while maintaining competitive positioning in the market.
• Maintain a content that synergizes brick and mortar, online, and emerging sales channel strategies.
• Lead the Product Marketing team in defining brand strategy, executing national/local campaigns, optimizing lead generation efforts, and positioning products from planning to launch
• Lead online and in-store retail marketing campaigns (strategy, implementation, performance management, optimization, and reporting)
• Partner with the eCommerce team to analyze historical online sales and understand customer demographics with the intent of increasing web sales and elevating the user experience.
• Architect the go-to-market strategy for franchisees, inclusive of signage, loyalty programs, special events, localized promotions, visual merchandising, and brand partnerships.

Requirements:

• Experience with multi-unit store or food & beverage companies a plus
• 4+ years of people management experience
• Bachelor’s degree in Business, Marketing, Merchandising or equivalent.
• Minimum of 8 years experience in product marketing, digital marketing, eCommerce, CPG marketing, or related field