Vp Demand Generation & Revenue Marketing (Remote)

Position Title: VP Demand Generation & Revenue Marketing

Location: Virtual, United States

Employment Type: Full-Time

Onsite, Remote or Hybrid: Remote

Department: Marketing

Hiring Manager: Chief Marketing Officer

COMPANY SUMMARY:

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

POSITION SUMMARY:

Aprimo is seeking an experienced marketing leader to take on the role of managing a digital demand generation and pipeline growth engine. The ideal candidate should possess a unique blend of strategic thinking and execution expertise, with a proven track record of bringing together go-to-market teams to achieve ambitious targets.

The successful candidate will also have a direct, hands-on understanding and experience of how to build integrated digital and content strategies that map to the customer buying journey, create personalized experiences that resonate with target customers, and attract and convert new audiences to Aprimo.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Additional responsibilities and duties as required
• Regularly communicate status, projected performance, KPIs and ROI to stakeholders
• Manage teams responsible for ABM, digital, customer marketing, field marketing and business development
• Continuously improve and streamline lead qualification and handoff processes between S/BDRs and Account Executives
• Lead, manage, and inspire a team of BDRs and SDRs, providing guidance, coaching, and performance feedback to maximize their potential
• Own demand strategy and execution for Aprimo across all geo segments and tactics across paid and owned media channels to generate pipeline and revenue
• Share analytics and results with the broader team on a regular basis
• Continuously improve messaging and positioning based on B/SDR analytics
• Leverage demand generation and nurturing tactics to accelerate existing pipeline and help to close revenue faster
• Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend
• Be a thought leader for integrated campaigns and best practices
• Develop and implement effective strategies to generate qualified leads and drive new business opportunities
• Stay up-to-date with industry trends, competitor activities, and market dynamics to identify new opportunities and refine sales strategies

CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE:

• You are deeply analytical, and metrics driven
• Strategic thinker who can set the overall direction for the demand initiatives
• Deep understanding of various marketing channels including events, webinars, paid search, SEO, ABM, paid social, nurturing, etc.
• Growth mindset with results-driven approach to marketing (testing, measuring, iterating)
• Technical expertise in the MarTech Stack including technologies like; Salesforce, HubSpot. 6sense, Qualified, Mutiny
• Team player and dedicated people manager passionate about learning and coaching
• Strong track record of driving leads and funnel conversion programs
• You have previous experience with hiring, training and scaling teams
• Extensive experience in managing a B2B demand generation and Business Development teams
• Strong knowledge and experience with Account-Based Marketing
• Previous experience working closely with a B2B sales team to achieve revenue goals
• 10+ years of experience with enterprise B2B SaaS marketing

APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE:

• As such, individual team members can leave a lasting impact and footprint within the organization – in fact, our average employee tenure is 7.7 years.
• With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
• Unlimited PTO, flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
  • Our unlimited PTO encourages employees to take time off to un-plug, rest, and recharge.
  • With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
  • In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
• Our unlimited PTO encourages employees to take time off to un-plug, rest, and recharge.
• Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere.
  • We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
• With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo.
  • With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
  • We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
• Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles.
  • Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
  • As such, individual team members can leave a lasting impact and footprint within the organization – in fact, our average employee tenure is 7.7 years.
• We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
• For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.
• Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
• Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
• Aprimo employs a “choose your own adventure” approach to career advancement.
  • Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
  • Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
  • For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.
• Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
• In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
• We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities

APRIMO BENEFITS WE OFFER:

• Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
• Health savings account (HSA)
• Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
• 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
• Competitive benefits coverage that begins on the first day of employment, and includes:
  • Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
  • Dental benefits with choice of two programs (PPO or HMO)
  • Vision benefits program
  • Health savings account (HSA)
  • Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
  • 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
  • Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
  • Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
  • For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for two weeks
  • Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting
• Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting
• Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
• Dental benefits with choice of two programs (PPO or HMO)
• Vision benefits program
• For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for two weeks
• Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
• Competitive commissions structure

PHYSICAL REQUIREMENTS:

• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.
• Must be able to move about to accomplish tasks or moving from one worksite to another
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing

EEO STATEMENT:

Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

ADA STATEMENT:

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.