Vice President, Social Media (National Geographic)

National Geographic Content creates and delivers riveting stories and experiences in natural history, science, adventure and exploration. Inspiring a deeper connection to the world, Nat Geo Content—which expands across linear, streaming, digital, social, audio, and print storytelling—reaches 750 million social media followers, 370 million viewers, and 84 million readers worldwide in 180 countries and 33 languages.

Reporting to the EVP of National Geographic Media, the Vice President, Social Media, is responsible for driving social and digital engagement for National Geographic’s suite of linear and streaming shows & documentaries as well as National Geographic’s print and digital storytelling. The successful candidate will be responsible for leading a team that oversees a portfolio of Nat Geo branded accounts (ex. NatGeo, NatGeoTV, Wild, NatGeo Travel etc.) across social platforms Instagram, TikTok, Twitter, Facebook , YouTube, and others in addition to developing and delivering social marketing campaigns for Nat Geo Entertainment properties and slate of TV programming. The role will define and implement the Social Strategy that supports multiple lines of business as well as high-priority TWDC projects.

A successful candidate will have both a strategic and creative mindset - with a deep passion for creating content and building relationships on social media. The VP will be at the forefront of growing and transforming the National Geographic’s social handles across all platforms and lines of business.

The VP must know how to identify and craft a social strategy for various audience segments, as well as the editorial and creative judgment to grow the size, influence and scale of these fandoms. You will need to know how to manage a team working across various verticals such as parents, travel/adventure, docs/films, animation and many more, and have a strong editorial and marketing instinct on providing creative feedback.

Responsibilities:

• Oversees National Geographic’s award-winning Instagram account of 270 Million+ followers. Includes managing photographer relationships and ensuring continued growth of the largest brand on Instagram.
• Support ~$30MM in Global advertising that runs across all Social Platforms. Responsible for researching and implementing new monetization opportunities in partnership with the global sales teams for the Walt Disney Company.
• Develop and implement best-in class, high-performing social creative that generates conversation/engagement and drives KPIs – either viewership or awareness and subscription acquisition for Editorial Content.
• Own the strategy for all Social Platforms – including the development of performance metrics, posting strategies, and relationships with the social platforms.
• Responsibility for the direction, development, and execution of marketing strategies and campaigns on digital and social media platforms to increase viewership, enhance brand awareness, brand integrations, generate subscriptions, and/or increase market share. This includes working with agencies and talent to deliver the most impactful experiences.
• Partner with NG Media’s marketing and editorial teams to determine how to best distribute content across Nat Geo’s suite of social properties.
• Provide thought leadership while partnering with leadership team for all digital production initiatives.

Requirements:

• Demonstrated ability to lead by influence several teams spread across a worldwide organization.
• 12-14 years of experience in the digital space, with recent experience in the social/influencer marketing
• Needs to be highly competent in brand, title, and franchise marketing and development
• Highly educated about the functionality of all applicable social media platforms
• Track record of collaborating with a large and varied group of cross-functional teams and partners to tackle ambiguous problems and make forward progress.
• Passion and commitment to diversity
• Must have experience running multiple teams consisting of various disciplines
• Experience in managing talent and social media content creators.
• Senior leadership experience in a highly matrixed global media organization is a must
• Excellent verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others, and build relationships.

The hiring range for this position in Washington, DC is $208,198 to - $279,290 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.