Vice President Of Marketing

We are seeking an up-and-coming, go-getter and results-driven Vice President of Marketing to join our fast-growing organization. As the VP of Marketing, you will be responsible for driving strategic marketing initiatives, overseeing experiments and campaigns, managing an awesome team and owning aggressive growth goals. You’ll be the leader of an amazing team, but are expected to get your hands dirty and lead by example. If you have a passion for digital marketing, a track record of driving results within a B2B sales led go-to-market organization, and the ability to thrive in a fast-paced environment, we want to hear from you. The ideal candidate will possess a deep understanding of B2B marketing, product marketing, demand generation, brand building, and lead-to-revenue conversion processes. They will have high-level marketing experience in the media industry preferably for a managed services or ad tech company.

Location

Headquarters in Missoula, MT. Remote friendly hybrid work model.

Responsibilities

• Nurture a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. Foster a collaborative and innovative work environment, promoting knowledge sharing and continuous learning.
• Test. Measure. Learn. Optimize. Stop. Or scale. Rinse. Repeat.
• The primary KPIs you will be measured by are meetings, new client wins (MEPs) and Revenue.
• Define and iterate key value propositions of new and updated products and collaborate with sales, product and revenue teams to drive product adoption and advocacy.
• Quarterback our Go-To-Market strategies and initiatives: work with leadership to help evolve our messaging, synthesize market feedback from the Sales team, and work with Product translate the technical aspects of our products and offerings and making them digestible for the market and our clients.
• Focus is on executing an aggressive cadence of marketing experiments with the goal of generating meetings that ultimately turn into new partnerships for our organization.
• Manage outside partners to maximize their output, hold them accountable and ensure they’re delivering towards hitting your team’s goals.
• Maximize marketing effectiveness: Analyze marketing performance metrics, identify areas for improvement, and implement data-driven strategies to enhance campaign performance, customer engagement, and conversion rates. Partner with Revenue Operations to continuously optimize marketing activities to achieve measurable results throughout the sales funnel.
• Develop and execute strategic product marketing initiatives: Collaborate with the executive and sales team to define the overall marketing strategy and goals for the organization. Translate these strategies into actionable plans, ensuring alignment with our objectives and industry trends.
• And other duties as needed to evolve this position
• Lead our Demand Generation Efforts: drive marketing experiments and campaigns: Lead a team of marketers to plan, execute, and optimize marketing experiments and campaigns across various channels, such as SEO, PR, social, email outreach, content marketing and sales collateral.

Qualifications

• When something can be automated, you’re doing it.
• You’re a doer who can manage and make others better.
• Unforgettable Service
• Master the craft
• Own It
• You have high-level marketing experience in the media industry preferably for a managed services or ad tech company. B2B is key.
• You’re ready to be part of something big and meaningful.
• Very strong communications skills. Both verbal and written.
• Bias for action. Proactive should have been your middle name.
• Alignment with Pathlabs’ Core Values:
• You can nerd out about business, marketing, SEO, ads and conversion optimization.
• You insist on being measured by results. You think big.
• People First

Skills And Requirements

• 10+ years of marketing experience, some of it in a senior leadership position
• College degree preferred, not required

About Pathlabs

Pathlabs is an end-to-end digital media partner built for agencies. We handle all aspects of our clients’ digital media campaigns, so they can focus on growing their business.

Pathlabs is an extension of an agency’s team, combining the best of both worlds between in-house teams and media vendors. In a product-obsessed world, we double down on service-based solutions. We focus on planning, executing, optimizing, and reporting of performance-based paid advertising campaigns - providing our clients a single point of entry into the world of digital media.

Commitment to Inclusivity

Pathlabs recognizes and values the impact that diversity in background, experiences, culture, and identity brings to our company. Pathlabs is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, national origin, marital status, sexual orientation, religious or political affiliation, gender identity, disability, and any other classification, rather we celebrate these differences. We encourage people of color, members of the LGBTQ+ community, and gender diverse people to apply and we prioritize creating a safe and inclusive workplace for all individuals.

Benefits:

• 401k with 4% company match
• Health, Dental, Vision and Life Benefits with generous company contribution
• Employee Assistance Program with up to 8 free counseling sessions
• Unlimited Paid Time Off & 13 paid holidays annually
• Dog friendly offices
• Paid parental leave
• Hybrid workplace with in office, flexible and remote options
• Weekly virtual yoga

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