Vice President, Creative Services

About Us

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.

Whether in our stores, at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we’d never have grown to where we are today without them.

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

Overview

The Vice President of Creative Services is a senior leadership role responsible for guiding and executing on the overall creative direction. This role requires a strategic thinker, a visionary leader, and a creative powerhouse who can inspire and lead a team of creative professionals.

Key Responsibilities

• Collaborate with cross-functional teams to ensure brand alignment in all customer touchpoints.
• Lead Art Direction and Production teams in sourcing appropriate and inspirational models, hair/makeup artists and occasional external photographers/stylists to bring innovative concepts to life.
• Provide mentorship, guidance, and support to foster creativity, innovation, and professional growth.
• Continuously seek opportunities to innovate and push boundaries
• Ensure the delivery of high-quality creative outputs that meet the strategic objectives and reflect the brand's values and standards
• Partner with the EVP of Design on the creation and execution of the creative strategy, in alignment with the company's product and customer goals and objectives.
• Foster strong cross-functional collaboration to ensure integrated and impactful creative campaigns.
• Oversee the development of creative concepts, campaigns, and assets across various channels and mediums.
• Ensure efficient use of resources and track the effectiveness of creative initiatives.
• Conduct regular reviews and provide constructive feedback to enhance creative performance.
• Collaborate with key stakeholders to define brand positioning, target audience, and messaging strategies.
• Partner with marketing, product, and sales teams to understand business objectives and develop creative solutions that support those goals.
• Drive the development and maintenance of the brand's visual identity, in partnership with Brand Marketing ensuring consistency and adherence to brand guidelines.
• Stay up-to-date with industry trends, consumer insights, and emerging creative technologies.
• Manage and lead a team of creative professionals, including art directors, visual merchandisers, graphic designers, photographers, photo studio and production professionals and other creatives.
• Develop and manage the overall creative department's budget, including resource allocation, project prioritization, and vendor relationships.
• Collaborate with Design, Brand Marketing, and other cross functional departments to create a range of brand content and campaign deliverables.

Qualifications

• Proven experience (10+ years) in a creative leadership role with preferred experience in apparel retail
• Deep understanding of branding, marketing, and advertising principles, and the ability to translate them into compelling creative strategies.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop creative talent.
• A passion for creativity, innovation, and a keen eye for design and aesthetics.
• Bachelor's or Master's degree in marketing, advertising, design, or a related field.
• Proficiency in creative software tools and platforms, such as Adobe Creative Suite, project management software, and collaboration tools.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Exceptional communication and presentation skills, with the ability to articulate creative ideas and strategies to stakeholders at all levels.
• Strong portfolio showcasing a range of successful creative campaigns across various channels and mediums.

Every Day Will Feel This Good Because

• We have an onsite gym as well as health & financial wellness programs to keep you active.
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar.
• We have flexible working hours and work from home days to accommodate your personal life.
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat.
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance.
• We have a fun-spirited entrepreneurial culture filled with truly “good” people.