Urban Outfitters Sr. Manager, Digital Marketing

Title: Senior Manager, Digital Marketing

Reports to: Associate Director, Digital Marketing

Overview

Urban Outfitters is looking for an experienced marketing leader to drive the customer acquisition efforts and support the growth of our business and brand. The Sr. Manager develops strategic and tactical plans, across multiple marketing channels, that drive sustained and profitable business growth. They partner with other marketing team members and lead a team of channel managers optimize performance of key marketing channel.

Responsibilities

• Manage team of talented people, fostering career development opportunities and skills growth
• Develop audience-based strategies to increase profitable customer acquisition
• Manage external agency relationships
• Collaborate with Brand marketing to develop campaign pitches, performance recaps and learnings, presenting to cross-functional teams and senior leadership
• Partner with analytics, brand, creative and merchandising teams to execute integrated marketing campaigns that support key business objectives and growth goals
• Manage budget and media mix allocation, regular performance forecasting and performance optimizations and channel-level planning
• Drive growth of Urban Outfitters’ ecommerce businesses through profitable performance marketing initiatives across multiple performance marketing channels

Qualifications

· Highly analytical, with ability to develop strategies and tactics based on in-depth knowledge of marketing channels including Search, Display, Social, and other media channels.[CW1]

· Comfortable leading weekly, monthly, and quarterly business reviews to develop proactive and reactionary marketing initiatives

· 8+ years of digital marketing and ecommerce experience, with demonstrated background in channel-management and a track record of driving business growth (agency experience a plus).

· A commercially driven mindset, with $25M+ budget-management experience, comfortable setting targets, creating forecasts and scenario-modeling,

· Excellent technical skills, proficient in tools such as Google Analytics, Ads Manager, etc.

· Excellent presentation and communication skills; ability to communicate effectively across all levels of the organization from external vendors to senior leadership

· A ‘customer-centric’ mentality and experience driving audience-based initiatives

· An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives

· A collaborative, ‘team-first’ attitude and experience leading multiple people of varying experience

Education: Bachelor’s Degree or deep experience in digital marketing, ecommerce, or retail

Location: Philadelphia, PA

Travel: Some travel required

Urban Outfitters Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.